Go to Market Growth Initiatives Director

Posted:
9/20/2024, 4:29:46 AM

Location(s):
Illinois, United States ⋅ Chicago, Illinois, United States

Experience Level(s):
Expert or higher ⋅ Senior

Field(s):
Business & Strategy

Workplace Type:
Hybrid

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

About the Team


The GTM Strategy team is defining the future of how Workday and our ecosystem delivers world-class products and services to the market. This team blends long-term strategy design with near-term prototyping and execution. GTM Strategy represents the evolving, and sometimes unknown, needs of our customers both internally and externally to design a future GTM that is as innovative and purpose-built as Workday.

About the Role

About the Role

As the Go-to-Market (GTM) Growth Initiatives Director at Workday, you will drive our GTM strategy forward to accelerate growth and achieve business goals. Reporting to the head of GTM Strategy, you will drive new GTM concepts from inception to minimal viable product and beyond. You will work on complex business problems and act as a thought leader and business partner to senior leaders within the Global Revenue organization. You will bring the intellectual curiosity and ability to think about strategic choices and trade-offs; predicting and planning for the long-term implications to both our customers and internal stakeholders. You will work cross-functionally across all levels of the organization, and support design and execution of high-impact strategic initiatives. 

As a GTM Growth Initiatives Director, you will:

  • Lead GTM Strategy for critical growth initiatives focused on driving the power of the Workday Platform for our customers

  • Scope growth initiatives to ensure fit, maximize success (handoff/scale), and drive clear expectations for near and long term impact

  • Frame hypotheses, gather and analyze data, develop strategic options and recommendations, and support strategy execution

  • Collaborate with cross-functional teams across GTM (Sales, Solution Consulting, Partners, Value Management, RevOps, Marketing, CX), Product, Corporate Strategy, Business Ops, Finance and beyond in strategy design and execution

  • Assess ongoing impact, using sound judgment to identify gaps, opportunities, and ultimately the future trajectory of each growth initiative

  • Evaluate industry landscape, technological trends, market dynamics, and perform insightful internal and external research, benchmarking, and analysis

  • Build high quality data models, insightful analytics, and executive presentations

  • Provide thought leadership, drive program management, and support execution of Growth Initiatives

Examples of past GTM growth initiatives: International market entry strategy, GTM design for new products/services launch, Segment growth strategy, Partner business models definition, GTM coverage model optimization, Cross-functional customer engagement model

About You

A successful candidate for the GTM Growth Initiatives Director role will have demonstrated:

  • Direct experience in one or more GTM functions, ideally as leader (direct or indirect) or senior contributor

  • Experience leading strategy development and delivering complex initiatives from inception to execution and scale

  • Understanding of cross-functional and interconnected nature of strategic and operational choices across the GTM value stream

  • Ability to engage and influence individuals across all levels in a matrixed organization

About You

  • 8+ years of extensive and progressive experience in global Software and SaaS Sales/GTM strategy

  • Previous role(s) of significant influence across GTM, Customer Experience, Services, Marketing, Strategy, or similar functions

  • MBA preferred; top-tier strategy consulting experience strongly preferred

  • Highly motivated, self-starter, servant leader with a “can-do” attitude, flexibility to accommodate evolving business needs and a keen eye for details

  • Strategic thinker with excellent analytical and financial modeling skills

  • Strong understanding of SaaS business models and the technology industry.

  • Excellent leadership, communication, executive presence, interpersonal, and organizational skills

  • Ability to thrive in a fast-paced, dynamic environment

#LI-KM10


Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.IL.Chicago


 

Primary Location Base Pay Range: $177,200 USD - $265,900 USD


 

Additional US Location(s) Base Pay Range: $160,400 USD - $274,800 USD



Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!