Work Location:

Canada

Hours:

37.5

Line of Business:

Marketing

Pay Details:

We’re committed to providing fair and equitable compensation to all our colleagues. As a candidate, we encourage you to have an open dialogue with a member of our HR Team and ask compensation related questions, including pay details for this role.

Job Description:

Department Overview
 

The General Insurance (Home & Auto Insurance) Continuity team supports driving overall strong performance across the TD Insurance portfolio, with strong results (double digit growth in sales and quotes). This role will lead the strategic planning, development and execution of the GI Continuity Quebec Consideration Strategy as well as lead and support various research initiatives to shape the GI strategy.

Reporting to the Sr. Marketing Manager, the General Insurance Bilingual Associate Marketing Manager, acts as a highly seasoned professional within their own area of specialty, supporting cross-functional teams or projects, executing marketing programs, and delivering marketing solutions consistent with TD’s marketing standards and strategies.  

• Marketing Strategies and Plans:  Understand market and growth drivers, contribute to a vision of market, channel, and segment potential, help to develop value propositions and proof points that further our competitive advantage, and translate business strategies into marketing plans.
• Deliver and Monitor Results: Ensure stated objectives are delivered on plan and analyzes past results and makes recommendations to maximize ROI.  Evaluate effectiveness of in market activity and effectively communicate the results
• Consumer Insights and Trends: Leverage market research and applies customer insights to marketing campaigns/programs. Understand the industry, competition and the factors that differentiate the organization.
• Build and Protect the Brand: Ensure campaigns support the brand and are designed for a positive customer experience.  Understand customer journeys and supports the business to deliver the brand through customer experience.
• Analysis and Problem Solving:  Help to define the problem to solve, engages stakeholders from different groups to gather data and draws insights from it. Leverage data combined with judgment and intuition to make recommendations and drive action.
• Influencing and relationship management: Build and manage strong relationships with Agencies, Business Units, Marketing Partners, Legal and Compliance, and other internal teams to deliver effective marketing programs.
• Budget and Project Management: Manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Coordinate multi-functional teams and agency partners through the project.  Track and manage budget against plan, meeting all financial reporting requirements.

Job Requirements

• Bilingual in French is required for this role.
• This role supports the development, review and execution of French-first content.
• Undergraduate degree or relevant professional certifications, designations, or equivalent required.
• 5+ years relevant experience with a strong background / knowledge of building 'Consideration Strategies' (including paid media).
• A self-motivator with excellent organizational and communications skills to prioritize and multi-task in a collaborative or independent setting.
• Proficient knowledge of multiple marketing principles and disciplines, strategy development, consulting principles, lines of businesses supported, and product/customer markets.
• Skill in using computer applications including MS Office.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.
 

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process 
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet