Marketing Development Manager / Senior Marketer

Posted:
8/13/2024, 5:00:00 PM

Location(s):
Guangzhou, Guangdong Province, China ⋅ Chengdu, Sichuan, China ⋅ Bangkok, Thailand ⋅ Shanghai, China ⋅ Shanghai, Shanghai, China ⋅ Sichuan, China ⋅ Guangdong Province, China

Experience Level(s):
Senior

Field(s):
Growth & Marketing

At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet.  

 

Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place. 

Dow Packaging and Specialty Plastics (P&SP) is looking for a Great China Packaging Market Development Manager who has packaging industry knowledge, broad customer network and superior business development sense. In view of tremendous new capacity coming on stream in the next five years as well as business firm commitment to drive C&R material adoption, such a position will be responsible for driving product proliferation and value acceleration in packaging applications with a growth mindset and sustainability focus. This role will also take on the brand owner engagement responsibility to build strong alliance and generate pulling power for Dow Packaging solution.

Job Responsibilities:

  • Study local market to understand relevant segment sizing, value chain dynamics, competitive intelligence, policy trend to create an effective growth plan
  • Translate MMT strategy to country specific action plan and drive the implementation of pre-marketing plan at selected applications
  • Identify unmet needs in local market, provide innovation ideas to MMTs to initiate new development project and explore new market space
  • Liaison with brand owners to understand true needs on sustainability and sell the value of Dow sustainability solutions including but not limited to D4R, PCR, bio-material and advanced recycling. Drive execution of such projects through collaboration with value chain partners and seek joint branding promotion to enhance Dow position as sustainability leader
  • Work with MMT and marcom team to define communication plan with value chain partners. Leverage digital channel and tools to advocate sustainability message.

Competency:

  • Business Acumen: Keenness and quickness in understanding market dynamics and developing the right insights to translate answers into business concept.
  • Strategic Thinking: Capability to turn ideas into solid actionable plan that can gain alignment and support.
  • Customer Orientation: Strong customer focus, maintain solid relationship and can dig out true needs even not well articulated.  
  • Result Driven: Ability to drive projects to results quickly, with detailed planning and execution, thinking through steps and actions needed for both internal and external stakeholders.
  • Corporate Entrepreneurship: Maintain innate curiosity and willing to explore unknown. Manage through ambiguity and drive execution with determination and resilience.  
  • Marketing Fundamentals: understand marketing 4P, segmentation, targeting and positioning principles of marketing.  Can apply in real work.
  • Sustainability Fundamentals: understand fundamental concept of various elements in sustainability and can direct discussion and dig insights
  • Communication Skills: Excellent communication, ability to work and develop productive relationships with other functions, internal and external stakeholders and partners.

Qualifications:

  • >5 years sales, marketing, technical roles with track record of project and market development delivery
  • PE experience is a must
  • Bachelor degree required, MBA a plus
  • Experience in packaging industry, good connection with brand owners
  • Language: Native Mandarin, Fluent in both written and oral English

Relocation support is not provided for the role.

Benefits – What Dow offers you 

We invest in you. 

Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career.  You bring your background, talent and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.  

Here are just a few highlights of what you would be offered as a Dow employee: 

  • Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives. 
  • Benefits and programs to support your physical, mental and emotional well-being, to help you get the care you need...when you need it. 
  • Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning and educational resources to help you achieve your long term financial-goals. 
  • Become a Dow shareholder through various employee stock programs.
  • Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building. 
  • Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs. 
  • Global Paid Time Off (PTO) policies:
    • Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).  
    • ​Paid time off to care for family members who are sick or injured.  
    • Paid time off to support volunteering and Employee Resource Group’s (ERG) participation. 

Join our team, we can make a difference together. 

About Dow

Dow (NYSE: DOW) is one of the world’s leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 31 countries and employ approximately 35,900 people. Dow delivered sales of approximately $45 billion in 2023. References to Dow or the Company mean Dow Inc. and its subsidiaries. ​​​​Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visiting www.dow.com.

As part of our dedication to the diversity of our workforce, Dow is committed to equal opportunities in employment.  We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available on www.dow.com.