Role Summary

Vacation® seeks an experienced Trade Marketing Manager (also referred to as Retail Marketing Manager) to spearhead marketing activations across Mass, Drug, and Specialty retail channels. Candidates with experience in Trade Marketing for Target, Ulta Beauty, CVS, Costco and Nordstrom will be prioritized. Reporting directly to the VP of Sales, this role involves co-managing the trade marketing budget alongside account leads. The ideal candidate demonstrates expertise in leveraging key marketing activation levers across channels, strategically aligning them with account objectives. Acting as a bridge between Marketing and Sales teams, they excel in end-to-end project management and confidently craft tailored marketing strategies for individual accounts.

Role Responsibilities

• Own the strategy development and execution of the account-specific marketing plans across key retailers
• Demonstrate a deep understanding of the marketing events calendar within all key accounts
• Create and develop all trade activation deliverables, including but not limited to in-store displays and fixtures, PDP execution, account-specific event kits, beauty consultant educational materials, trade shows, and sampling programs
• Brief marketing and design concepts for marketing programs, providing clear direction, constraints and timelines for account-specific events
• Ensure that retailers comply with executing activations in alignment with Vacation brand standards, enforcing our brand guidelines without compromising partnerships
• Collaboratively manage the trade marketing budget with the Sales team by offering strategic insights on spending allocation for each activation. Provide detailed cost projections and ROI analyses ahead of event implementation, and ensure all projects are executed within the established budget
• Serve as the primary retail marketing contact for Vacation, interfacing directly with retailer Marketing teams
• Lead the retail marketing plan for all new item launches and ensure all launch assets are carefully planned out via workback schedule; tracking all projects in Asana, conducting meetings with key stakeholders, and providing regular updates to management
• Drive process improvements to optimize organizational effectiveness both internally and with retailer partners
• Represent the brand in account meetings, and conduct product training at in-person events and virtual sessions as required

Qualifications

• Bachelors degree in a related field
• 5 years of experience in Trade Marketing or similar
• Experience working as a part of a fully remote team
• Process-oriented, with a passion for process improvement
• Experience working with Google/Microsoft Office suites, Asana, and ideally Figma
• Extremely organized and detail oriented in your work
• Assertive in your communication style
• Excited to grow Vacation® into a household name and have fun in the process
• You use sunscreen and have a sense of humor!

Compensation & Benefits

• Employee Equity Options
• Comprehensive Medical, Dental, Vision plans with 100% coverage for employees
• WFH stipend and an annual learning stipend
• 15 Days PTO
• Complimentary Vacation® Products