About the team

The Zillow Premier Agent team is committed to supporting real estate agents and team leads by providing innovative software products that improve their businesses and increase their impact in a competitive market. Our advertising product solutions provide professionals with the vital tools they need to succeed.

Our team is composed of hardworking individuals who are determined to achieve results and have a significant impact in the real estate industry. We work together in a collaborative and fast-paced setting that promotes creativity and innovation. This environment allows us to continuously improve our products and ensure that agents have the tools they need to succeed in their careers.

Join our team to work on innovative projects, shape our product offerings, and influence the future of real estate.

About the role

We are seeking a Senior Lifecycle Marketing Specialist to improve our digital marketing strategies across various channels including email, paid advertising, and our expanding channels. Collaborating closely with our Growth Manager, you will implement planned strategies and ensure cohesive brand messaging, specifically focusing on effective segmentation to increase engagement.

Responsibilities include:

• Develop multi-channel lifecycle strategies for our B2B audiences, encompassing onboarding, engagement, retention and upsell initiatives.
• Analyze data and insights to identify opportunities for optimization and segmentation, leveraging both qualitative and quantitative methods.
• Create, build, and send targeted email campaigns via our email CRM to engage and convert our audience.
• Monitor email performance metrics, conduct A/B testing on subject lines and content, and iterate based on insights gained.
• Defining key channel metrics, leading experimentation and reporting on them
• Measure and share accurate results post-launch, using insights to influence future plans.
• Utilize a multi-channel strategic approach, incorporating all available channels, to develop and optimize campaigns. Gain cross-functional alignment to ensure consistency across all customer touchpoints.
• Craft and develop content for email and paid marketing campaigns.
• Collaborate with the agent content team to create attractive promotional materials, long-form content, and graphics for usage with marketing campaigns.
• Collaborate with the Engagement Growth Manager to brainstorm and develop content strategies that improve customer engagement and drive conversions.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC the standard base pay range for this role is $88,200.00 - $140,800.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

• 5+ years of proven experience in digital marketing or a related field.
• You have a strong grasp of HubSpot and have successfully implemented segmentation strategies in CRM tools to improve the personalization and efficiency of marketing communications. Familiarity with HTML and CSS is an added advantage.
• You understand design principles and can use Canva and Figma to build visually appealing emails and marketing collateral that follow brand guidelines.
• You have a deep passion for email marketing and content creation, with a proven ability to develop targeted campaigns that engage and convert audiences.
• You are data-driven, with the ability to analyze and interpret performance metrics, and use insights to continuously optimize email campaigns and content strategies.
• You are a proactive collaborator who enjoys working in a team environment and thrive on sharing ideas to improve customer engagement and drive conversions.
• You stay informed about the latest digital marketing trends and standard methodologies, enthusiastically incorporating new knowledge into your work.
• You possess a fundamental knowledge of marketing channels, lifecycle stages, and important metrics.
• Prior experience in the B2B advertising business is a plus.

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.