Posted:
10/13/2024, 4:11:34 PM
Location(s):
New Jersey, United States
Experience Level(s):
Expert or higher ⋅ Senior
Field(s):
Growth & Marketing
Workplace Type:
Remote
#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters - one team, one fight.
About the Role:
We are seeking a Sr. Director of Product Marketing to lead CrowdStrike's Exposure Management & Falcon for IT portfolio. This role spans all marketing functions: Product Marketing Management (PMM), demand generation, analyst relations (AR), public relations (PR), and digital marketing. We need you to have a comprehensive understanding of multiple domains across IT Operations and cybersecurity as well as strong knowledge of IT management, endpoint management, vulnerability management, risk/compliance, and security operations.
You will define strategy, set goals and priorities, and report weekly KPIs to drive business impact. As a leader in Exposure Management & IT Automation, we seek your passion and marketing expertise to strengthen our position further.
Specifically, you will spearhead the positioning, messaging, and go-to-market strategy for CrowdStrike's Exposure Management & IT Automation solutions. This strategic role involves leading a team of product and technical marketers (Directors, Sr. Managers, Sr. PMMs) and collaborating with leaders across the company to drive exceptional positioning and growth in highly competitive markets.
We are at a pivotal moment, poised to disrupt the legacy IT operations and vulnerability management market and truly unify security and IT in a single AI-native platform. We need your passion and marketing leadership to capitalize on this unique opportunity and achieve our full potential.
What You’ll Do:
Messaging and Positioning: Develop sharp, bold, and differentiated messaging leveraging customer stories, product capabilities, and market trends.
Team Leadership: Lead and elevate a team of skilled marketers to create compelling messaging, content, and sales tools.
Business Growth: Drive awareness, adoption, and pipeline for Falcon Exposure Management, Falcon for IT, and related products.
Product Launch: Plan and launch new offerings, capabilities, and releases, managing cross-functional implementation.
Content Strategy: Lead a team to develop fresh content, including collateral, thought leadership assets, website content, videos, blogs, and more.
Sales Enablement: Collaborate with sales and alliances teams to ensure value proposition, assets, training, support structures, and incentive plans are in place.
Market and Competitive Intelligence: Be the expert on target buyers, market trends, and competitive offerings, using this knowledge to drive differentiation and influence planning.
Strategic Planning: Engage with cross-functional teams to design, plan, and execute go-to-market strategies that drive measurable results.
Executive Leadership: Collaborate with the executive team to develop long-term marketing strategies and product positioning.
Thought Leadership: Serve as an evangelist through blogging, social media, and speaking engagements.
What You'll Need:
15+ years of experience in security software, PMM, technical PMM, PM, cybersecurity, cloud, networking, and/or B2B SaaS.
Proven track record in leading teams of Directors, Sr. Managers, and individual contributors.
Deep domain expertise in IT management, endpoint management, security operations, vulnerability management, and risk/compliance products.
Bachelor’s degree in business/marketing; MBA from a top-tier program preferred.
Exceptional written communication and presentation skills.
Excellent interpersonal skills to interact across teams and partners.
Highly proactive, self-starter with the ability to manage multiple projects.
Passionate about cybersecurity and delivers with a high level of intensity under pressure.
Strong cross-team collaboration skills and comfort with high-visibility initiatives.
Ability to create clear, compelling messages and willingness to create external assets or internal deliverables.
Strong presentation skills to educate and inspire small and large audiences.
Bonus Points:
High-tech, start-up, rapid growth and/or publicly traded company experience.
You’ve hired and developed teams in highly ambiguous environments.
Technical or software engineering background.
You lead by example, no task is above you, and you raise the bar.
Love our business. CrowdStrike is a leader in cybersecurity. We don't have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business.
#LI-SC1
#LI-Remote
Benefits of Working at CrowdStrike:
Remote-first culture
Market leader in compensation and equity awards
Competitive vacation and flexible working arrangements
Comprehensive and inclusive health benefits
Physical and mental wellness programs
Paid parental leave, including adoption
A variety of professional development and mentorship opportunities
Offices with stocked kitchens when you need to fuel innovation and collaboration
CrowdStrike is proud to be an equal opportunity and affirmative action employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation - generating the best possible outcomes for our customers and the communities they serve.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at [email protected] for further assistance.
Find out more about your rights as an applicant.
CrowdStrike participates in the E-Verify program.
Website: https://www.crowdstrike.com/
Headquarter Location: Sunnyvale, California, United States
Employee Count: 5001-10000
Year Founded: 2011
IPO Status: Public
Last Funding Type: Post-IPO Equity
Industries: Artificial Intelligence (AI) ⋅ Cloud Data Services ⋅ Cloud Security ⋅ Cyber Security ⋅ Network Security