We’re looking for an experienced, data driven Sr. Director, Lifecycle Marketing to join our team to drive Self’s lifecycle marketing strategy to increase core business and customer KPIs. Reporting to the VP, Growth Marketing, you will manage and grow an existing high performing lifecycle marketing team to improve customer activation, monetization, and retention for a growing portfolio of financial products. This is a highly collaborative role, working closely with others in marketing, product, analytics, design, and more. You will gain a deep understanding of our audience & customer data, develop processes and frameworks for managing program execution across the team, and own the lifecycle marketing strategy to increase core business KPIs, while being at the forefront of growing the relationship with Self’s customers.

 

What You Will Do

• Lead the strategy for personalized lifecycle programs involving email, push, and sms communications to increase core business and customer KPIs
• Gain a deep understanding of our customer data to develop personalized customer messaging flows that drive business and customer outcomes
• Build and support a team of mission-driven lifecycle marketers
• Own engagement, activation, cross-sell, and retention KPIs, aligning with product, analytics, and others to develop roadmaps to drive business outcomes
• Partner with product teams to develop strategies & messaging direction to enhance product and feature adoption and engagement
• Define and manage the lifecycle marketing team operational motion to improve efficiency
• Drive hypothesis driven testing frameworks & strategy to improve KPIs, and own the monitoring, and reporting of lifecycle marketing to surface results and trends to leadership
• Work with analytics partners to evolve measurement & optimization strategies
• Partner with product marketing, design, and copy to develop best-in-class creatives and share insights that inform positioning and messaging strategies across the organization
• Work with marketing operations to improve workflows and usage of our marketing engagement platform and related systems
• Develop and implement data strategies to enable audience segmentation and personalization within lifecycle programs

 

 

What you Bring

• 12+ years of experience in marketing or a related field with focus on lifecycle or retention marketing
• B2C marketing experience in complex customer data environments, with direct experience in fintechs or scaled B2C organizations 
• Experience in fast pace organizations with complex customer journeys
• In-depth, hands-on experience with CRMs, and marketing automation platforms, building complex multi-channel user flows (Braze is a plus, but includes Responsys, Iterable, Urban Airship, etc.).
• Strong leadership skills, with the ability to define and articulate a vision, build rapport with stakeholders, and champion team members to move projects forward.
• Expertise in customer segmentation strategies and subscriber management across multiple channels (email, push, sms), deliverability and CAN-SPAM laws
• HTML & templating language knowledge to coach the team on messaging builds
• Experience in leading and growing marketing teams with desire and ability to get hands dirty
• Extreme comfort with ambiguity
• Experience using reports and dashboards to identify trends to inform marketing strategies - Excel, Tableau or other BI tools etc. (don’t worry, we have an analytics team to help).

Base salary range: $186,000-226,000 annually.  Individual pay is based on factors unique to each candidate, including skill set, experience, and other job-related reasons.