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Job Description:

IoT Segment Marketer, Consumer Electronics, EMSD, GCA

You  will  be  a  market  expert  in  customer  needs,  trends  and  competition  in  Consumer electronics  IoT  (Internet  of  Things)  Segment.  You  will  be  also  responsible  for  activating segment marketing plans and campaigns in the area, supporting marketing programs for IoT Segment.

The impact you will make in this role:

•Own the results and the activation of segment specific campaigns/plans in the area (Sales  by  segment,  pipeline  of  opportunities,  segment  market  share  growth). Responsible for tracking results by country and by segment.

•Identify new opportunities by country in the region considering segment process maps  and  risks  to  implement  campaigns  and  marketing  programs  in  prioritized segments, co-working with sales, portfolio marketing, activation marketing, digital marketing and application engineering team.

•Inspire sales teams for new customer coverages, new application exploration and product promotions.

•Be  the  voice  the  Customer  back  to  GCA  and  global  team  about  customers  and segment needs, focused on prioritized markets.

•Be responsible to linked to portfolio leaders to find right product alternatives based on segment processes and customer needs.

•Leveraging  3M  technology  portfolios,  application  expertise,  marketing,  insights etc., to develop penetration plans for IoT segment with One 3M product offerings

Your Skills and Expertise

•More  than  five  (5)  years  of  experience  managing  Consumer  Electronics  market needs.

•Better to have experience in segment marketing, business development or portfolio marketing.

•Experience  interpreting  market  research  or  market  insights  in  concert  with additional data and business results.

•Demonstrated segment experience and ability to leverage knowledge in different markets approach.

•Understanding   customer   insights   and   transfer   them   to   develop   activation campaigns.

•marketing   business   experience,   creating   and   implementing   campaigns   and marketing programs considering brand owner, components maker, converters and channel partners’ needs.

•Experience understanding different go to market models.

•Ability to lead across functions with excitement and enthusiasm and bringing the team/organization along on the journey.

Travel: ~30%-40%

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Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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