Job Description

• We are searching for a highly-creative person to manage and monitor marketing activities of our line of businesses.
• In this position, you will be responsible for all aspects of our marketing operations.
• Your central goal is to help grow our LOBs to achieve their goals in the digital mediums.
• Your duties will include planning, coordination, implementing, and monitoring our LOB digital marketing campaigns across all digital networks.
• Our ideal candidate is someone with experience in Performance marketing, social media marketing, content marketing and inbound marketing .
• In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Responsibilities:

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor inbound and paid marketing campaigns.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with LOB marketing team and internal marketing team to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects of LOBs.

Requirements:

• Bachelor’s degree in Marketing or relevant field.
• A minimum of 5 years’ experience in a digital marketing or advertising position.
• In-depth knowledge of various marketing platforms, best practices, and website analytics.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.

Added advantages:

• Familiarity with Google marketing stack including data studio, GTM, ad manager, analytics, DV360 and campaign manager.
• Basic knowledge of SQL queries.
• Understanding of HTML, CSS, JavaScript and JSON.
• Working experience in Travel, Finance and E-commerce business.
• Basic understanding of SEO, Email marketing and marketing automation.