Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

You will lead a highly experienced and dedicated team of Marketing Professionals based in Germany to drive New Customer Demand for our Sales Organisation. The team is closely aligned to the sales organization, with the ability to execute campaigns across our core personas, industry and account segments. You will also coordinate and align team members in the region that may have separate reporting lines, including communications, digital, content and customer advocacy.

About the Role

Workday is looking for a Marketing Director to lead the company’s marketing efforts for Germany with a focus on net new customers. This position is an excellent opportunity at a fast-growing, US-based software company that is rapidly expanding in the region.

 

As Marketing Director for Germany you will work closely with the other members of the Marketing, Sales and Services teams to build brand awareness and pipeline for the business. You will be leading a small team of dedicated marketing professionals across Germany, ensuring we exceed our growth targets and bring ever more focus to our execution. You will report into the Head of Marketing, DACH.

 

Responsibilities include:

• Develop the Marketing Strategy and annual marketing plan for Germany designed to create awareness and build pipeline for Workday’s core solutions

• Align Marketing plans to the business priorities

• Tightly integrate with the sales teams on a regular basis to drive planning and execution, ensuring timely and open communication channels.

• Ensure and support your team with flawless execution across all planned marketing activities to drive successful outcomes.

• Identify audience segmentation strategy, vehicle and media mix recommendation, timing and forecast of results

• Drive integrated marketing campaigns from inception to optimization with a cross-functional marketing team based in EMEA and the US. This will include demand generation, brand awareness, events, field marketing, web/online marketing, communications and creative services.

• Work with aligned groups (product marketing, sales, operations and strategy) to develop appropriate messaging platforms, content, and stories from which to build campaigns

• Analyze campaign performance and make recommendations for optimization and future enhancements

• Manage project budgets and take responsibility for tracking and monitoring campaign spend.

• Lead and develop your team

• Understand and live our Company Values

About You

Basic Qualifications:

• 15+ years successful related marketing experience, preferably in a SaaS, enterprise software, cloud environment

• A business degree or equivalent

• Experience working in Germany for a US-based company 

• Track record of team building and team leadership

• Fluent German and English language skills

Other Qualifications:

• Results-driven marketing professional with a proven ability to deliver commitments on time while achieving or exceeding business goals.

• Knowledge of the local enterprise software market, preferably within HR and/or Financial applications

• Some knowledge about the German Mittelstand

• Strategically-minded but willing to be very hands on and get programs executed

• Proven ability to effectively execute integrated, streamlined marketing programs that drive pipeline

• Ability to work with people at all levels of an organization including executive management, sales, and marketing

• Willing to travel within EMEA and to HQ in the USA occasionally

• Flexibility as role and responsibility may change over time

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!