Media Planning Manager

Posted:
10/7/2024, 5:39:50 PM

Location(s):
Bangkok, Thailand

Experience Level(s):
Senior

Field(s):
Growth & Marketing

The Media Planning Manager is responsible for overseeing and executing online media strategies for key client accounts. This role requires a deep understanding of various online media platforms and the ability to develop and implement effective campaigns that align with client objectives.

 

What You'll Do

  • Team Leadership: Provide mentorship and guidance to team members, evaluate performance, and foster professional development.
  • Media Expertise: Demonstrate proficiency in a range of online media platforms (e.g., Meta Ads, SEM, GDN, Youtube, Tiktok Ads, Line Ads) and select the most suitable platforms for specific clients and campaigns.
  • Strategy Development: Develop and implement comprehensive media strategies, including campaign reports and, occasionally, basic communication strategies.
  • Data Analysis: Utilize industry resources and analytical tools (e.g., GA4, databases, spreadsheets) to track, analyze, and optimize advertising campaigns.
  • Client Management: Collaborate with clients to understand their needs, propose effective strategies, and attend internal and external meetings.
  • Team Coordination: Work closely with the execution team (AM, Ad Opt, etc.) to brainstorm optimization ideas, analyze campaign reports, and ensure smooth campaign execution.
  • Operations Management: Oversee day-to-day operations, ensuring team productivity, well-being, and effective collaboration with other teams.
  • Talent Development: Identify team members' strengths and weaknesses, and create personalized career progression plans.

 

Who You Are

  • Bachelor's degree in marketing, advertising, or a related field
  • 5+ years experience in digital media planning or a related role.   
  • Strong knowledge of online media platforms and advertising analytics tools
  • Proven experience in media planning and strategy development
  • Excellent communication and interpersonal skills
  • Ability to manage multiple projects and prioritize tasks effectively
  • A passion for digital marketing and staying up-to-date with industry trends

 

Why You'll Love It

  • Competitive salary
  • Performance review (2 times a year)
  • Performance bonus  (1 time per year from 0.5-month to 3-month salary amount)
  • Annual paid leave
  • Health insurance
  • Social security
  • Perfect attendance will be provided
  • Monthly, quarterly, and annual MVP awards (prizes up to 8,000USD)
  • Creative office environment located at EmQuartier
  • Work in a professional and dynamic environment
  • Good chance to explore new trends in the digital market

AnyMind Group

Website: https://anymindgroup.com/

Headquarter Location: Singapore, Central Region, Singapore

Employee Count: 1001-5000

Year Founded: 2016

IPO Status: Public

Last Funding Type: Series D

Industries: Advertising Platforms ⋅ E-Commerce ⋅ Human Resources ⋅ Manufacturing ⋅ Marketing ⋅ Marketing Automation ⋅ Media and Entertainment ⋅ Mobile Advertising