Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

Live Nation’s Concerts Division is where tours are born, artists come to life, and fans get to experience the rush of live music. From our dozens of owned/operated Amphitheaters to our Global Touring team, from Ticketing and Venue Operations to Marketing and Sales... we foster a fun and upbeat work culture with no shortage of opportunities. With perks ranging from free concert tickets to dog-friendly offices, to progressive benefits like student loan reimbursement and adoption/fertility support... it’s no wonder we are certified as a Great Place to Work organization and one of People Magazine’s “50 Companies that Care”. We want everyone to feel like they belong and can thrive in our community, so we strive to help you achieve your career and personal goals. Live music is our passion and where we find our common ground. There has never been a better time to join Live Nation.

WHO ARE YOU?

You are a passionate and motivated contributor with an enthusiasm for live music and hospitality. You are driven, with an entrepreneurial spirit and are not afraid to roll up your sleeves to get the job done. For you, no task is too big or small, and you have an attitude of teamwork and collaborate well with your peers. You are resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE JOB

Live Nation is looking for a Marketing Manager to support the Premium Sales division. This role will report to the Director of Sales Marketing and will support the full premium suite of products including season tickets, group sales, and VIP experiences across our portfolio of owned and operated venues.

We seek a self-starting, hands on team player that can be counted on to grow and develop multi-channel marketing support for our premium seats and experience programs.

WHAT THIS ROLE WILL DO

• Develop and execute marketing initiatives and campaigns supporting our Premium ticket programs and initiatives including acquisition and conversion, new business expansion, retention/renewals, loyalty communications, etc.
• Develop marketing support plans for new premium product launches
• Drive awareness, traffic, and lead generation through third-party editorials, featured placements, social media, influencer marketing, B2B partnerships, contests, and sweepstakes to increase revenue
• Oversight of our premium seats website – livenationpremiumtickets.com
• Development, curation and execution of a PSS collateral library including photo & video assets
• Partner closely with Sales CRM lead on creative execution for email programs across full life cycle of our clients
• Will be responsible for developing and maintaining PSS branding and inclusion across multiple touchpoints throughout the organization
• Create and manage graphic design elements, collaborate with the Creative team, and develop marketing collateral such as direct mail, signage, and email assets
• Deliver creative ideas that help us break-through a cluttered consumer landscape to reach new customers
• Support and manage relationships with media partners including media buying, asset distribution, and ensuring execution with partners 
• Analysis of premium consumer and competitor trends to keep us best in class
• Ensure key information is provided to various cross functional teams in a timely manner including experience marketing team, agency communications, production and vendor communications, project recaps, etc.
• Compile and distribute regular reports to internal teams, evaluating campaign performances and identifying areas for opportunity and growth
• Manage budget process, and maintain project tracker

WHAT THIS PERSON WILL BRING

• 3+ years of experience in a marketing role within the sports/entertainment industry, preferably with premium branding
• Deep experience with user acquisition across email, performance marketing, media buying, and brand building
• Understanding of email marketing fundamentals including A/B testing, dynamic content, automation rules, personalization, and calls-to-action
• Demonstrated success in producing results while working with cross-functional teams and external stakeholders
• Expert in creative and communications
• Understands premium and building aspirational brands
• Entrepreneurial self-starter
• Experience managing and publishing content via content management systems

BENEFITS & PERKS - Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.  You will be working in an inclusive environment and be encouraged to bring your whole self to work.  We will do all that we can to help you successfully balance your work and homelife.  As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant  consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case by case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

Live Nation’s policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation’s health and safety protocols and policies as they change from time to time.