We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing

The Director of Private Wealth Content and Communications is responsible for defining and delivering best-in-class content and communications supporting strategic business and marketing objectives. Reporting into the Executive Director, Thought Leadership, Content and Communications the candidate will work closely with Wealth Management partners and marketing colleagues to create insight-driven content programming. The candidate will collaborate with channel leads to ensure effective content distribution and amplification. Furthermore, they will support executive-level communications and strategic initiatives ensuring effective messaging that drives engagement. 

At CIBC we enable the work environment most optimal for you to thrive in your role.  Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

The expected annualized base salary range for this role is $111,060 to $152,710.

The base salary is determined by a variety of factors, including the candidate’s skills, experience, and job-related knowledge, as well as geographic location and specific business needs. Our compensation philosophy supports ongoing growth and development, enabling progression within the salary range as team members advance in their roles.

In addition to base pay, compensation for this role includes participation in an annual discretionary incentive or bonus program.

We are committed to providing fair, equitable, and competitive compensation opportunities for all employees and we encourage open conversations about compensation throughout the recruitment process.

How you’ll succeed

• Content and communications strategy development:  Develop and evolve the Private Wealth content and communications strategy aligned to wealth business objectives and client needs.  Define content pillars, messaging frameworks and client journeys to support growth and engagement.
• Content and communications programming and execution: Lead the planning and execution of integrated content and communications programs across owned and advisor-led channels, ensuring timely, high-quality, and compliant delivery.  Translate complex financial topics into clear, client-centric communications.
• Performance measurement and optimization: Establish success metrics and KPIS to measure content and communications effectiveness, using insights and performance data to continuously optimize messaging, formats, cadence and channel mix.
• Content Governance:  Own and maintain content calendars and oversee the content library to ensure materials are current, compliant, discoverable and effectively reused.  Implement processes to manage content lifecycle, refreshes and retirement.
• Leadership and Stakeholder Management: Lead, coach and develop a high-performing team while partnering closely with Private Wealth marketing, digital, brand, legal and compliance stakeholders.  Act as a trusted advisor balancing strategic vision with strong operational execution in a matrixed environment.

Who You Are 

• You have a degree with a specialization in Marketing, Journalism or Communications.
• You can demonstrate 7-10 years’ experience in marketing, communications, or content strategy, ideally within Wealth Management, financial services, or another regulated industry. Experience in leading end-to-end content programs from strategy and editorial planning through execution and experience in supporting executive level communications. Knowledge of platforms and tools such as Salesforce Marketing Cloud, Adobe and Microsoft Office.
• You're passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners and have a proven track record of building strong partnerships across sales and product teams, collaborating across multiple levels of a globally diverse organization.
• You know that details matter. You notice things that others don't. Your critical thinking skills help to inform your decision making.  You are an experienced leader, with experience leading strategic and tactical marketing initiatives. Resourceful and independent planner who is solutions-oriented and thrives on thinking critically.
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability. 

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What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 12th Floor

Employment Type

Regular

Weekly Hours

37.5

Primary Recruiter

Lisa Hill

Skills

Analytical Thinking, Collaborating, Communication, Communications Strategy, Communication Strategy Development, Content Governance, Content Strategy, Customer Engagement, English to French Translation, French Language, French Translation, Leadership, Operational Efficiency, Planning, Project Management, Strategic Vision