Position Summary

The DA Product Marketing Manager plays a critical role in managing the product lifecycle, launching new products, analysing market trends, and driving consumer engagement. They work closely with sales, R&D, supply chain, and retail marketing teams to ensure products meet market demands and business objectives.

Role and Responsibilities

1. Product Strategy & Planning

• Develop and implement marketing strategies for DA products to achieve business targets.

• Conduct market research and competitive analysis to identify trends, customer preferences, and opportunities.

• Define product positioning, pricing, and value propositions.

2. Product Lifecycle Management

• Manage end-to-end from supply and demand planning until the Go-to-Market execution.

• Manage product introductions, transitions, and end-of-life strategies.

• Coordinate with R&D and supply chain to ensure optimal product availability.

• Monitor product performance and recommend improvements based on market feedback.

3. Go-to-Market & Launch Execution

• Plan and execute product launches, including messaging, promotion, and retail activation.

• Develop sales and marketing materials for internal and external stakeholders.

• Work with media and advertising teams to create campaigns that drive awareness and demand.

4. Channel & Sales Support

• Collaborate with the sales team to develop strategies that drive sell-in and sell-out.

• Provide product training and key selling points to sales teams and retail partners.

• Monitor and analyse sales data to identify gaps and improvement areas.

5. Consumer Engagement & Brand Building

• Develop and manage digital marketing, influencer collaborations, and consumer promotions.

• Drive consumer education on product benefits through social media, events, and PR initiatives.

• Ensure brand consistency across all marketing touchpoints.

6. Stakeholder Management & Coordination

• Work closely with HQ, RHQ, and cross-functional teams to align product and marketing strategies.

• Manage relationships with retail partners, distributors, and agencies.

• Ensure compliance with global and local marketing guidelines.

#LI-SME #LI-Midsenior

Skills and Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.

• At least 8 years of experience in product marketing, preferably in the home appliances or consumer electronics, FMCG industry.

• Strong business acumen with analytical and strategic thinking.

• Excellent communication and presentation skills.

• Ability to work in a fast-paced environment and manage multiple projects.

• Proficiency in market analysis, sales data interpretation, and marketing strategy development.

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