Senior Field Marketing Manager (Federal / State)

Posted:
11/25/2024, 10:32:16 AM

Location(s):
Washington, District of Columbia, United States ⋅ District of Columbia, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Pay:
$84/hr or $174,720 total comp

Who We Are

Verkada is a leader in cloud-based B2B physical security. Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.

Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.

Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 16 offices across three continents, 2,100+ full-time employees and 28,000+ customers across 70+ countries.

Field Marketing Manager

You will define the solutions focus areas, strategic direction and marketing and demand generation needs to create a pipeline specific to Federal prospects. You will work with partners to develop a best-in-class ecosystem of security expertise. And you will drive and insure customer success, engagement and loyalty in the Federal/Pubsec market.

Roles / Responsibilities

Own the development and execution of the field marketing strategy for the federal market, including civilian, defense and intelligence sectors
Execute strategic events and campaigns to drive net new pipeline and support sales
Work with top partners to plan and execute joint programs to drive growth against quarterly goals.
Drive local, thought leadership events and lunch & learns to engage the community on the topic of physical security
Work closely with the federal sales team and leadership to understand specific market priorities and inform and shape prospect-facing field programs contributing to pipeline and opportunity creation
Ability to travel up to 50%

Required Skills and Experience

7+ years of B2B marketing experience with 3+ years experience in the Federal Civilian public sector market.
Deep understanding of federal personas and the federal purchasing and procurement process
Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams
Experience working with channel and strategic partners to plan and execute on programs that achieve excellent results
0 Inbox mentality

Related Skills

Salesforce.com and Marketo/Hubspot
Social media platforms and monitoring tools
Ability to understand business measurement, sales process and pipeline mechanics

Pay Disclosure

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate’s skills and experience, as well as market demands and internal parity. This estimate can vary based on the factors described above, so the actual starting annual base salary may be above or below this range. This estimate is also just one component of Verkada’s total rewards package. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of Restricted Stock Units (RSUs).

Estimated Annual Pay Range

$100,000—$135,000 USD

Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

Your application will be handled in accordance with our Candidate Privacy Policy.

Verkada

Website: https://www.verkada.com/

Headquarter Location: San Mateo, California, United States

Employee Count: 1001-5000

Year Founded: 2016

IPO Status: Private

Last Funding Type: Series D

Industries: Cloud Security ⋅ Enterprise Software ⋅ Internet of Things ⋅ Network Security ⋅ Smart Building

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