Job Description: Publisher Programmatic Enhancement Consultant  

Position: Publisher Programmatic Enhancement Consultant 
Location: Delhi / NCR preferred.  
Experience Level: Up to 10 years 
Industry: Publisher Sales Organization (Online Publisher)  

Role Overview: 
The ideal candidate will have a strong background in programmatic ad operations, with a focus on fill rate improvement, render rate improvement, SSP relations, and backfill experience. Expertise in Google Ads Manager (GAM) and an in-depth understanding of its workings are essential for this role. 

Key Responsibilities: 

Fill Rate Improvement: 

• Analyze current fill rates and identify areas for improvement. 

• Implement strategies to optimize fill rates across various ad inventories. 

• Collaborate with sales and product teams to maximize ad inventory utilization. 

Render Rate Improvement: 

• Monitor and analyze render rates for programmatic ads. 

• Develop and execute plans to enhance render rates, ensuring higher viewability and engagement. 

• Work closely with technical teams to address any issues affecting render rates. 

SSP Relations: 

• Build and maintain strong relationships with Supply-Side Platforms (SSPs). 

• Negotiate deals and ensure optimal performance from SSP partners. 

• Regularly review SSP performance and recommend adjustments as necessary. 

Backfill Experience: 

• Manage and optimize backfill strategies to ensure consistent revenue flow. 

• Identify and implement additional backfill opportunities to maximize revenue. 

• Work with internal teams to integrate new backfill sources seamlessly. 

Google Ads Manager (GAM) Expertise: 

• Utilize GAM to manage and optimize ad campaigns effectively. 

• Ensure best practices in ad trafficking, targeting, and reporting. 

• Stay updated with the latest features and updates in GAM to leverage its full potential. 

Data Analysis and Reporting: 

• Conduct thorough data analysis to track performance metrics and identify trends. 

• Generate regular reports on key performance indicators and present findings to stakeholders. 

• Use data-driven insights to make informed decisions and recommendations. 

Collaboration and Communication: 

• Collaborate with cross-functional teams including sales, product, and technical teams to align on goals and strategies. 

• Communicate effectively with internal and external stakeholders to ensure transparency and alignment. 

Qualifications: 

• Up to 8 years of experience in publisher sales and programmatic ad operations. 

• Strong expertise in Google Ads Manager (GAM) and thorough knowledge of its functionalities. 

• Proven experience in improving fill rates, render rates, and managing SSP relations. 

• Excellent analytical skills with the ability to interpret complex data sets. 

• Strong negotiation and relationship management skills. 

• Ability to work independently and as part of a team in a fast-paced environment. 

• Excellent communication and presentation skills. 

Preferred Skills: 

• Experience working with top-tier publishers. 

• Understanding of the digital advertising ecosystem and industry trends. 

• Technical proficiency in ad technologies and platforms.