Campaign Planner

Thomson Reuters is seeking a Campaign Planner to support the Corporates Europe Demand Generation Marketing Team. This Campaign Planner will be responsible for creating and mobilizing demand gen marketing plans to meet Corporates Europe Legal & Tax pipeline goals, in context of the overall segment goals. In addition, this Campaign Planner is responsible for performance review & forecasting and budgeting.

About the Role:

• Serve as a “connector” and trusted partner across TR Marketing and the Corporates business, partnering closely with cross-functional teams to translate marketing strategies into impactful, customer-centric omni-channel campaign plans
• Understand customer personas and pain points to inform relevant, personalized campaigns
• Develop acquisition, cross-sell, and upsell marketing campaign plans to meet business objectives
• Create initiative-specific marketing briefs and plan overviews to drive business impact
• Mobilize digital campaign plans with cross-functional teams through thoughtful planning, integration of relevant content and effective translation into demand generation programs and activities
• Support budget management, planning, monitoring, and reconciling spend with focus on strong ROI
• Translate campaign performance data and analytics into actionable insights
• Present and communicate campaign plans, learnings, optimizations, and ongoing experimentation to cross-functional stakeholders
• Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.

Key Deliverables:

• Delivery of effective marketing funnel, from marketing qualified leads, created pipeline, to closed sales based upon goals
• Deliver sales growth through high lead generation rates
• Ensure customer voice is driving marketing actions

About You:

• 3+ years in marketing planning and campaign strategy
• BA/BS required
• Track record of creating, managing and reporting on successful integrated marketing campaigns with digital (search, paid ads, social, etc.) playing a central role in achieving pipeline goals
• Customer-centric, high-achieving self-starter that thrives in a fast-paced, collaborative atmosphere
• Team player with the ability to foster strong relationships across multiple levels and functions within the organization
• Skilled at conflict resolution and problem-solving to achieve win-win outcomes
• Entrepreneurial ‘can do’ approach with an adaptable, change-oriented mindset
• Data driven marketer with a highly analytical approach
• Experience in a matrixed and agile environment preferred
• Experience leveraging customer insights to drive strategy
• Strong organizational and project management skills

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What's in it For You?

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. 

Accessibility 

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on https://thomsonreuters.com.