Posted:
9/24/2024, 8:14:32 AM
Location(s):
McLean, Virginia, United States ⋅ Virginia, United States
Experience Level(s):
Senior
Field(s):
Growth & Marketing ⋅ Operations & Logistics
Pay:
$78/hr or $162,240 total comp
Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things.
We’re looking for a Marketing Operations Application Specialist to join our team. As the Marketing Operations Application Specialist you will lead our lead journey and digital nurture activities.
This person will focus on getting leads ready for sales and will work closely with the industry marketing and paid media teams to develop effective digital nurture campaigns.
Key Functional Responsibility:
Ability to effectively execute nurture activities leveraging a modern martech stack.
Familiarity with a modern martech stack including web, CRM, and marketing automation capabilities. Prior Salesforce experience strongly preferred.
Capabilities in audience segmentation and tracking lead journeys.
Ability to operationalize and provide enablement for key martech tools. Must be able to learn and implement new technologies quickly.
Experience with lead flow, lead enrichment, lead assignment, and monitoring operational performance in SFDC.
Strengthen company performance through our operations stack and analyzing lead automation performance.
Lead SFDC/Pardot data projects, including data hygiene and enrichment work.
Train and provide first-line support to a diverse marketing organization to support go-to-market activities
Professional Skills + Qualifications
5-8 years related experience with operating and managing tools in a modern digital marketing stack
Experience with data analytics and audience segmentation
Strong writing skills with the ability to clearly and effectively articulate thoughts and points
Excellent analytical, organizational, project management and time management skills
BS/BA degree
Tools and Resources
About Appian
Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com. [Nasdaq: APPN]
Follow Appian: Twitter, LinkedIn.
Appian Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, genetic information, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co‐worker, Pay Transparency Nondiscrimination. Appian provides reasonable accommodations to applicants and employees in accordance with all applicable laws.
If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Website: http://www.appian.com/
Headquarter Location: Mclean, Virginia, United States
Employee Count: 501-1000
Year Founded: 1999
IPO Status: Public
Last Funding Type: Venture - Series Unknown