Senior Content Marketing Manager

Posted:
9/10/2024, 3:23:51 AM

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Workplace Type:
Hybrid

Predictive analytics and machine learning power Socure’s groundbreaking technology and fuel our mission to verify 100% of good identities in real time and completely eliminate identity fraud on the internet.

Socure is the world leader in digital identity verification and fraud prevention. Our recent awards include Forbes 2022 America’s Best Startup Employers, The Forbes Cloud 100, The Deloitte Technology Fast 500, and Inc. 5000’s fastest growing companies.

Listen to why some of the world’s top technology investors see the enormous, transformative potential in Socure’s mission and products:

https://www.youtube.com/watch?v=ifM9_jPQCv8

About the Role:

Socure is looking for an experienced Senior Content Marketing Manager to help drive demand generation, education, and awareness content across different channels for Socure’s suite of solutions. In this role, you will take ownership over building customer-centric messaging and B2B content assets, while serving as a close business partner to Design, Product Marketing, Sales, Product, Data Science and other internal stakeholders. 

The ideal candidate will be a compelling and detail-oriented storyteller with proven experience in technical business writing and content activation. You will report directly to the Director Content Marketing and Strategy.

Responsibilities:

  • Partner with the Director Content Marketing and Strategy and wider marketing team to build and execute customer-centric content that is tailored for each of the use cases, product lines, and verticals that Socure serves.

  • Develop compelling content across various mediums, including videos, blogs, infographics, emails, social media posts, and more.

  • Partner regularly with SMEs across various departments (Product, Sales, Marketing, Data Science, Growth) to take technical and business concepts and translate these concepts into messaging and content that drives awareness of Socure’s solutions

  • Track, analyze, and report on content effectiveness and conversion


Qualifications:

  • First and foremost, you’re a storyteller. You’re able to draw the reader in and tell a story through content creation in a compelling way through a variety of mediums

  • 4-6+ years of relevant work experience (brand marketing, content marketing, digital marketing), ideally in a B2B SaaS technology company, preferably in identity, fraud prevention, or financial crime

  • Domain expertise in fraud, identity, or risk; alternatively fintech or cybersecurity 

  • Self-starter mentality: ability to self-educate, build a strategy, communicate that strategy to get stakeholder buy-in, and execute

  • Exceptional copywriting and editing skills, with strong attention to detail

  • Proven ability to create compelling content from scratch that appeals to end-user customers/prospects including short videos, podcasts, blogs, and social media posts

  • Experience analyzing and leveraging data and metrics to measure audience impact

  • Strong project management skills and ability to work in a fast-paced, deadline-driven environment

  • Experience with optimizing content for SEO

  • Strong eye for design

  • Excellent verbal and written communication skills

  • Comfortable with fast-paced startup environment 

  • Demonstrable technical writing skills reflected both in working with data science team and building content for technical buyer persona

Salary Disclosure:

Base salary range: $110,000-130,000

This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job related factors. Socure's compensation and rewards package for full time roles includes a market competitive salary, equity,  comprehensive benefits, and, for applicable roles, commissions plans or an annual discretionary performance bonus.

Socure is all about encouraging people to push the boundaries of what’s possible through top-tier performance, innovation, ownership, and shared expertise.

We empower excellence by providing great perks and benefits to both our fully remote employees in North America and our hybrid teams in India.

To learn more, check out Socure’s Career Page: https://www.socure.com/company/careers

Socure is an equal opportunity employer and value diversity of all kinds at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

To learn more about how our work is changing the world, check out these articles and videos: