Job Description:

About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Role

The Analyst position executes comprehensive campaign strategies for Dow Jones. You will support various marketing business units by executing web and in-app campaigns across Wall Street Journal, Barron's and MarketWatch. You will reside in the Marketing Operations team within the Marketing Organization. You will play a critical role in implementing marketing campaign initiatives, managing the customer experience, as well as generating new business via nurturing relationships. This position will manage a direct report, providing mentorship and quality control in a collaborative environment.

You Will:

• Implementation and QC of marketing promotions on Dow Jones flagship sites, including publishing marketing offers and content on the website and in-app
• Management of the website and in-app campaign execution process from beginning to end, including but not limited to: gathering requirements, meeting with stakeholders and tech partners, communicating and translating technical specifications, quality assurance of the campaign, and launch of the final campaign
• Host regular meetings with stakeholders and tech teams to understand campaign, pricing, and experience requirements in order to properly fulfill requests and manage workload
• Oversee campaign metadata tagging to track and analyze website traffic - integral to campaign reporting
• Develop business logic to enable the creation of audience segments and personalization in support of consumer marketing campaigns
• Manage digital asset library and data dictionary
• Perform continuous quality assurance of web and in-app placements as well as user acceptance testing
• Work closely with the offer management team to ensure that onsite acquisition campaign experiences and pricing are correct for all site visitors and e-commerce flow works as expected
• Partner with a QA manager to manage the timelines, UAT, goals for testing, align on measurable KPIs, and create test plans
• Demonstrated experience working with engineering teams to set standards, drive platform improvements, and ensure we are leveraging the technology to its full extent
• Produce campaign reporting to inform future marketing strategies and request Tableau dashboards to be built as needed
• Act as the subject matter expert, facilitating knowledge transfer of website capabilities among stakeholders
• Become subject matter expert in Dow Jones' consumer data
• Serve as primary point of contact for web vendors to leverage and enhance website campaign capabilities

You Have:

• 2+ years experience in marketing, marketing automation or operations preferred
• 2+ years of experience in website operations management
• 2+ years in a data focused CRM, Segmentation, Marketing Operations or data analyst role with hands on experience building audiences
• Ability to deep dive into metrics and data, whether it's to diagnose a problem, evaluate a solution or propose a new KPI
• Solid MarTech understanding
• Proven track record of improving business performance through data mining and visualization required
• Time management and prioritization skills a must
• Knowledge of Wordpress
• Knowledge of the ecommerce space
• Familiarity with paywall platforms such as Piano Composer
• Project management skills a must, with experience in Jira or other project management software
• Attention to detail and proficient quality assurance abilities
• Quick problem solving skills to address roadblocks and production issues
• Strong written and oral communication skills needed

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - CMO - Marketing

Job Category:

Marketing & Product Management

Union Status:

Union role

Pay Range: $75,000 - $95,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..