About AmeriVet:

AmeriVet partners with veterinary clinics across the U.S., providing operational, marketing, and business support to help them grow. As we continue to expand, we’re looking for a Manager of Digital Marketing to execute and optimize digital campaigns that drive growth through performance marketing, website optimization, SEO, and CRM-based email marketing. This role will oversee digital marketing execution and performance, ensuring seamless integration across key digital channels. 

About the Role:

The Manager of Digital Marketing will be responsible for the hands-on execution and optimization of digital marketing programs across paid media, website performance, SEO, and CRM/email marketing. Reporting to the Senior Manager of Digital Marketing, this role will also manage a Website & SEO Specialist, ensuring all digital initiatives are effectively implemented, monitored, and optimized to drive measurable business results. 

The ideal candidate is highly analytical, detail-oriented, and comfortable leading day-to-day digital marketing execution while collaborating with cross-functional teams to enhance engagement, conversion rates, and lead generation. 

Key Responsibilities:

Campaign Execution & Optimization 

• Plan, launch, and optimize paid media campaigns across Google Ads, Meta (Facebook & Instagram), programmatic display, and YouTube. 

• Manage campaign budgets, track performance, and ensure spend is allocated efficiently to maximize ROI. 

• Develop and execute conversion rate optimization (CRO) strategies, including A/B testing, audience segmentation, and landing page enhancements. 

• Analyze performance data and make real-time optimizations to increase lead generation, engagement, and retention. 

Website & SEO Strategy (In Collaboration with Website & SEO Specialist) 

• Oversee website performance, UX improvements, and digital conversion optimizations, ensuring a seamless user experience. 

• Work closely with the Website & SEO Specialist to implement SEO best practices, technical fixes, and content optimizations. 

• Support local SEO initiatives, including Google Business Profile management and local directory optimization. 

• Ensure all digital assets, content, and landing pages align with SEO, brand, and conversion best practices. 

Email & CRM Marketing 

• Develop and execute email marketing campaigns using CRM platforms such as HubSpot, Salesforce, or Braze, ensuring segmentation and automation workflows are optimized for engagement and retention. 

• Optimize email performance through A/B testing, personalization, and audience segmentation. 

• Monitor and improve email deliverability, open rates, and conversion performance. 

• Collaborate with the CRM and analytics teams to track customer journeys and improve lead nurturing efforts. 

Team Leadership & Cross-Functional Collaboration 

• Manage and mentor the Website & SEO Specialist, ensuring digital initiatives are executed effectively. 

• Work closely with brand marketing, content, CRM, and field marketing teams to ensure an integrated digital marketing approach. 

• Partner with the IT and product teams to improve marketing technology infrastructure and ensure seamless execution of digital initiatives. 

• Collaborate with analytics teams to ensure proper tracking, measurement, and reporting of digital campaign performance. 

What We’re Looking For:

• 5+ years of experience in digital marketing, paid media, SEO, website management, and CRM/email marketing. 

• Experience executing and optimizing digital campaigns across Google Ads, Meta (Facebook & Instagram), and other paid media channels. 

• Experience leading website and SEO initiatives, either hands-on or in collaboration with a specialist. 

• Strong knowledge of Google Analytics (GA4), Google Tag Manager, and A/B testing tools for performance tracking and insights. 

• Experience with email marketing and CRM platforms (HubSpot, Salesforce, Braze, or similar), including segmentation, automation, and reporting. 

• Strong analytical skills, with a data-driven approach to campaign performance optimization. 

• Ability to manage multiple campaigns simultaneously in a fast-paced environment. 

• Experience in multi-location businesses, franchise marketing, healthcare, or veterinary services is a plus. 

Why Join Us? 

Impact – Play a key role in growing AmeriVet’s digital presence and optimizing performance marketing efforts. 

Growth – Be part of a fast-growing company with opportunities for career advancement. 

Innovation – Work with a data-driven marketing team focused on continuous testing and optimization.