Job Description

Reporting to oncology Category Lead, the incumbent will own the Oncology portfolio strategy, lead and drive the development of strategies for Oncology brands in Morocco, Tunisia and Libya (MTL)

Role Description

The Country Brand Lead (CBL) is responsible for management of a designed product group to achieve planned sales, profit and other marketing objectives.

This includes owning brands strategies, collaborating with cross-functional stakeholders to tailor strategies and tactics for the market, drive product growth, forecast revenues and operating expenses, and achieve revenue and profitability targets. 

Key Responsibilities

• Manage Marketing of the assigned portfolio in MTL, including setting marketing direction and coordinating cross functional needs
• Drive innovation in a highly dynamic and competitive market by challenging the status quo
• Tailor regional/global brand strategies to local market needs, and define local priorities for key brands with tactical implementation plan to prepare for execution and leverage best practices
• Allocate and execute country brand budget
• Manage local agencies (budget, scope, timing, and quality of project)
• Forecast brand performance and track progress towards target
• Lead Field Force training on product positioning and strategies
• Provide cross-functional brand leadership – across Field Force, account management, medical, market access and policy, legal, regulatory, etc.
• Partner with Medical to educate KOLs on emergent medical research, differentiated product attributes and patient advocates
• Build and maintain relationships with key external stakeholders such as KOLs and policy makers

Key Accountabilities/Deliverables

Accountable

• Brand Plan: local commercial strategies derived from proactive customer engagement and competitive insights
• Tactical Plan: Detailed tactical planning with A&P budgets coupled with flawless execution of tactical planning aligned with timelines and budget
• Active prioritization, allocation and execution of country brands budget; making trade off decisions based on the best ROI for the business
• Monthly commercial performance insights; opportunities and risks assessment in line with market evolution
• Maintain the team culture that challenges the status quo, values collaboration and support innovation.
• Campaign development: Adapt regional/global content to specific country needs
• Promotional meetings:  Speaker identification, drive content and manage compliance review of materials

Shared Accountability w/ Cross-functional Stakeholders

• Brand plan: Local cross functional strategies based on competitive insights with relevant cross functional teams
• Develop Country Operational Plan, Long-range forecasting, influence sales targets and brands A&P allocations
• Revenue and resource adjustments as needed, with Category Lead and Regional TA Lead
• FF capability building through insights and training 
• Develop promotional meetings strategy 
• Validate brand-specific messages and design training
• Develop awareness campaigns

EDUCATION AND EXPERIENCE

Qualifications:

5-10 years of marketing experience in pharmaceutical industry. Oncology experience is preferred

Life sciences degree (MD, Pharm.D, PhD…) is preferable

TECHNICAL SKILLS REQUIREMENTS

• Effectively generates marketing, customer, and competitor insights
• Track record of strong marketing execution
• Strategic and operational business/marketing planning
• Data analysis, interpretation and communication
• Performance and program metrics
• Strong interpersonal skills
• Strong collaboration/negotiation skills (w/ key stakeholders in-country, regionally, and globally)
• Effective prioritization among/across brands in a resource-constrained environment
• Vendor management
• Proficiency in English, French and local language

  
Work Location Assignment: Flexible

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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