Posted:
9/5/2024, 3:40:30 AM
Location(s):
California, United States ⋅ Burbank, California, United States
Experience Level(s):
Expert or higher ⋅ Senior
Field(s):
Growth & Marketing
Job Posting Title:
Director, Communications (Disney Entertainment Television)Req ID:
10099019Job Description:
Job Summary:
Disney Entertainment’s News Groups & Networks team is looking for a proven communications executive knowledgeable about the content measurement landscape, and capable of crafting and pitching narratives for entertainment brands based on multiplatform ratings, data and research trends. This position will access and analyze Nielsen ratings data daily and generate press materials that highlight key successes for ABC series, as well as work with show publicity, marketing, and scheduling teams to identify and pitch big-picture, data-driven programming stories. They will also work closely with the Research, Data and Analytics team on high-level executive presentations and develop communications strategies for relevant industry trade associations and conferences.
Responsibilities:
Analyze, ideate and develop publicity plans for television series based on linear and multiplatform ratings reports
Maintain strong relationships with ratings reporters and entertainment trade journalists
Partner with Research to identify and develop key stories that strategically elevate our position in the marketplace
Generate senior-level executive talking points and presentation materials
Collaborator partnering with stakeholders across Research, DTC, Marketing, Programming and Comms teams.
Basic Qualifications:
Deep understanding of legacy and evolving content measurement solutions in the marketplace
Working knowledge of NNTV and NPower
Proficiency with all Microsoft Office products, especially Excel
High level of interest in broadcast TV landscape preferred
Familiarity with multi-platform, social media and digital ratings a plus
Must be able to work occasional weekends
Excel macro familiarity a plus
A proven track record of successfully placing stories that highlight programming successes
Working knowledge of relevant industry conferences and the ability to identify opportunities for executives to participate in
Strong writer and communicator
Self-motivated
Strong attention to detail
Preferred Qualifications:
Curiosity driven and proactive in identifying actionable insights
Possess the business and analytical acumen necessary to interpret and anticipate needs
Fluency with data intelligence/analytics tools (e.g., Looker, Tableau, Alteryx).
Required Education:
Bachelor’s degree
Job Posting Segment:
ABC StudiosJob Posting Primary Business:
ABC Studios AllPrimary Job Posting Category:
Corporate Affairs/CommunicationsEmployment Type:
Full timePrimary City, State, Region, Postal Code:
Burbank, CA, USAAlternate City, State, Region, Postal Code:
Date Posted:
2024-09-05Website: https://jobs.disneycareers.com/
Headquarter Location: Burbank, California, United States
Employee Count: 10001+
Year Founded: 1923
IPO Status: Private