About Us:

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.

Our commitment to diversity and inclusion in the workplace:

At the FT, we give all employees a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

 

About the role:

Nikkei Asia is the FT’s sister publication that brings you news and insights on the region's most influential companies, plus comprehensive coverage of politics, the economy, markets and trends - all from a uniquely Asian perspective.

The Hybrid Marketing & Customer Success Executive is ideal for a proactive individual who is passionate about both marketing strategies and customer engagement. The successful candidate will split their time between driving marketing initiatives to attract and engage customers and ensuring our clients' success through excellent support and relationship management.

Marketing Duties and Responsibilities 

• Working with the EMEA sales and marketing teams, implement marketing activities to generate new business leads from prospects and increase engagement amongst existing clients.
• Implement agreed marketing campaign tactics and handle the end-to-end process, from copywriting, design, building contact lists and sending emails.
• Update the CRM system (Hubspot) with leads and campaign tags to ensure marketing activity can be measured.
• Ensure effective communication internally within Nikkei /FT through the use of digital and in-person tools.
• Build a close working relationship with key customers within the business, and relevant sales teams.
• Identify new opportunities and ideas to improve marketing processes

CSM Duties and Responsibilities

• Deliver successful, high-quality customer journeys for assigned accounts from pre-sales engagement (trials) through to onboarding, fulfilment and renewal.
• Strategically deliver custom action and engagement strategies based on customer and Nikkei Asia business objectives
• Build professional relationships with customer collaborators and demonstrate an understanding of their organisational goals. Work with customers to define and agree on expected outcomes for how Nikkei Asia is used across multiple functions within their organisations. Review with the customer regularly.
• Provide technical and product expertise to customers on Nikkei Asia content, tools and delivery solutions.
• Work with the Senior Business Development Manager to help qualify senior level leads from marketing campaigns and events.

Qualifications:

• Strong understanding of digital marketing channels and tools.
• Excellent communication and social skills, with the ability to establish links and handle customer expectations. Analytical approach with the ability to interpret data and provide actionable insights. 
• Proficiency in CRM software (e.g., Salesforce, HubSpot) and marketing automation tools.
• Ability to multitask, prioritise, and handle time effectively in a fast-paced environment.
• Customer-Centric Approach: Always prioritising the customer’s needs and ensuring their success.
• Critical Thinking: Ability to develop and implement effective marketing/customer success strategies. 
• Problem-Solving: Strong ability to anticipate issues and provide effective solutions.
• Collaboration: Comfortable working across teams and departments to achieve common goals.

 

What’s in it for you? Our Benefits:

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), health coverage (medical, dental & vision insurance), 401k and company match, enhanced family leave packages, and Giving Back opportunities. Full details of our benefits can be found here. 

Further Information:

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help.