We're reimagining the way Australians live, work, and play. We own and manage some of the most recognisable and loved retail destinations across Australia.

 
We’re evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces. Through our diverse portfolio, data-led decision-making, and nationwide development pipeline, we do things differently.

We are Vicinity.

Role purpose

The key purpose of the Regional Digital Marketing Specialist is to work with the Head of Brand & Marketing, National Marketing and state teams to drive the Vicinity digital strategy by developing engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages. You will contribute to the development and delivery of Vicinity’s digital and social media marketing strategy to ensure that the organisation is sufficiently and appropriately represented across all digital channels.

Key responsibilities will include but not limited to:

• Ensure a level of customisation of digital and social content which drives local community engagement, activations and partnerships
• Coordination of state based social requirements, including account management
• Coordination of state based digital requirements, including updating centre websites, creating and scheduling EDMs
• Audit and analysis of state based social and digital presence, including driving acquisition, retention and commercial targets.
• Analysis of social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
• Work with Brand Experience Executives and other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
• Monitor and develop reports on competitor/ industry activity within social media spaces
• Protect Vicinity from unwanted exposure to the authorities and the customer from inappropriate and unsolicited communication

Key Internal Relationships
• Brand Experience Executives
• Regional Brand Experience Manager
• Head of Brand, Marketing and Experience
• Marketing, Digital and Creative Services Teams
• Trade Marketing Team
• Centre Management team including Centre Manager, Operations Manager, Administration Manager, Guest Experience staff, operations teams, Casual Mall Leasing and Vacant Shop Income teams.
• Compliance Team
• Governance Team
• Legal Team

What will you bring?

You will be an experienced social and digital marketing professional with competency in modern, results driven marketing. You will have significant experience in the development and management of compelling campaigns, from inception through to implementation and post-campaign review. You are familiar with directing and implementing SEO/SEM initiatives to drive traffic across Vicinity’s digital platforms. You will bring a strategic mindset with the ability to guide and influence in a complex environment, drive the agenda and educate stakeholders across the business on the implementation of strategic social and digital media activity to drive results all with an understanding of the local competitive landscape and key customer insights.

This will require:

• Degree in Marketing or Social Media preferred

• Experience in digital and social legalities, restrictions and policies

• Knowledge of Social Media Platforms and Web Proficiency

• Copy-writing, content creation, public relations and brand marketing experience

• Proofreading and editing skills

• Interpersonal and written communication skills

• Customer service skills

• Experience and a passion for the retail and/or the shopping centre marketing industry

• Proven performance to drive value and commercial results.

• Strong organisational, compliance and time management skills

• Ability to work as a part of a team and develop/ maintain strategic relationships with stakeholders

What will success look like?                                                                               

We Imagine a Better Way

• You think outside the box in applying your knowledge of innovative and compelling social and digital marketing initiatives

• You are a champion for and consistently role model Vicinity’s values and behaviours

• You proactively find innovative solutions, towards achieving brand-led marketing and business outcomes

We Embrace Difference

• You influence and support diversity, challenging assumptions to foster a capable flexible working environment

• You proactively seek out diverse views and adapt to the organisations needs to make better business decisions

• You incorporate your knowledge and understanding of the broader Vicinity community and adapt your communications to meet the needs of our customers

We Always Collaborate

• You effectively connect and engage with people and teams across the business to drive real business results

• You drive the delivery of social and digital media initiatives through effective collaboration across the organisation

• You proactively consult, engage and listen to all team members and make sound decisions in a transparent manner

Why Vicinity?

Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised. This includes:

• Flexible working options 
• Birthday leave & purchased additional leave
• $1,000 worth of VCX securities rewarded for eligible team members
• Internal mentoring program
• Generous Parental Leave

We live and work by our values of Respect, Integrity, Customer Focus, Collaboration and Excellence.  They are the foundation to everything we do and provide us a north star with which we can shape meaningful places where communities connect.

At Vicinity we embrace and celebrate diversity and are committed to creating an inclusive work environment where we attract, retain and develop our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

Our people and our Employee Advocacy Groups (Gender Balance, Cultural Diversity, Disability & Access and Pride & Allies) actively build community and provide allyship within Vicinity. If you’d like to speak to someone to understand what it’s like firsthand to work here, please reach out to our Talent Acquisition team.

We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information in this job advertisement or the application form, and require this in an alternate format, please contact our Talent Acquisition Team. Similarly, if you would like to discuss workplace accessibility, any reasonable adjustments we can make to better support you during the recruitment process, or your potential future role please reach out to our Talent Acquisition team:

Email: [email protected]

Phone: +61 3 7001 4000 (request to speak to our Talent Acquisition team)

Note: To be eligible to apply for this position, you must have existing, relevant Australian work rights. At the later stages of the recruitment process the shortlisted candidate/candidates will be required to undergo a Criminal History Background/Police Check as a mandatory part of the process. Additional qualification checks may also be required dependant on role and level.