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Functional (job responsibilities)

• Undertaking the roles and responsibilities to contribute UX of products/services for HLB Digital Banking platforms in-line with Bank’s branding guidelines.
• Interprets  business needs / user requirement to identify key current and future customer needs when translating to  UX that  is customer centric
• Develop or Support the creation of wireframes, storyboards, user flows, process flows and site maps with the necessary copywriting to effectively communicate interaction.
• Conduct or Support informal and formal user research using a variety of methods e.g. user interviews or surveys, A/B testing, persona etc. Review the results and use it further to enhance the logical screen flow and UX requirements.
• Present or communicate product usability issues, user scenarios, end-to-end experiences to stakeholders.
• Conduct Usability testing (UAT) and provide feedback for purpose of refinement and ensuring solution build meets user experience requirements.
• Research on latest UX trends and from time to time propose new innovative experience for digital banking channels.

Managerial (team/group responsibilities)

• Collaborate closely with business users, IT, compliance and the supporting team to provide omni-channel customer experience.
• Mentor and support executives on UX matters
• Enforce UX based on specifications or guidelines.

Organizational (organizational responsibilities)

• Continuous process improvement projects in building brand awareness and improving customers’ experience.

Jobholder Requirements

Education/Qualification

• Advance diplomat/Degree holder

Experience

• At least 7 years working experience in consulting firm/agency and / or banking  or any relevant industry
• Work experience in brand management, product launches, projects delivery, Service Design,  User Research , Copywriting, Business Analyst or any related skills

Special Skills

• Knowledge of prototyping tools (Invision, Marvel and other similar tools)
• Excellent English, BM or Chinese written skills to contribute in UI, SMS, Push Notification, Email and Error Message copywriting
• Knowledge of Design Thinking

Realise your full potential at Hong Leong Bank by applying now.