JOB DESCRIPTION:

MAIN PURPOSE OF THE ROLE

• Responsible for the strategic planning and execution of Ecommerce channel trade marketing plans that achieve value sales, market share and profit objectives in line with the overall business priorities.

• Drive brand awareness and profitability through the execution of distribution, merchandising, promotion and pricing strategies and visibility at end-consumer levels

• Support Abbott Nutrition’s brand strategy by optimizing value sales, market share, spending and partnerships in collaboration with the sales team

MAIN RESPONSIBILITIES

• Builds strong ecommerce trade marketing strategies for Abbott Nutrition brands by defining what differentiates Abbott Nutrition brands in each segment (C&B and Diabetics) leveraging segmentation data, digital insights and healthcare trends

• Coordinate and drive the translation of trade marketing strategy to tactics, including resource allocation with optimal management of resource mix

• Build deep relationships with key customers (Ecommerce platforms) to understand needs and create trade marketing campaigns including brand campaigns, loyalty programs, generate branding & artwork materials that deliver on customized value propositions

• Serve as a liaison between Sales, Marketing, e-commerce, and analytics by sharing knowledge cross functionally to align and coordinate sales and marketing activities to trade marketing plans.

  Lead and integrated channel business plan.

• Employ strong analytical ability to evaluate end-to-end customer and consumer experiences across multiple channels and touch points.

• Identify trends and insights and optimizes trade spend and performance based on the insights.

• Identify optimal ecommerce engagement activities to appeal to customers and consumers when and where they are most receptive.

• Remain up-to-date on and incorporate new approaches to brand innovation including new business models, distribution strategies, licensing agreements and strategic partnerships.

QUALIFICATIONS

• Education Level Major/Field of Study or Equivalent

• Bachelors Degree

• Minimum 5 years of experienced in trade marketing management, FMCG

• Proficient in marketing research and statistical analysis and confidence in handling large datasets

• Comfort with complexity, critical thinking and problem-solving (mental agility)

• Strong forecasting skills

• Strong storytelling and presentation skills

• Working collaboratively with cross-functional partners to optimize execution of ecommerce campaigns

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Marketing Support

     

DIVISION:

ANI International Nutrition

        

LOCATION:

Thailand > Bangkok : Q-House Lumpini Building

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Yes

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)