ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT THE SASHA GROUP

Hi, we’re The Sasha Group. We create relevance to grow brands of all sizes. We believe in “social at the center” integrated marketing and the consumer inspires everything we do. We move at the speed of culture and our model is designed to drive business impact from creative production to media placement.

That’s where you come in.

Associate Strategy Director

KEY AREAS OF RESPONSIBILITY

Discipline specific

 

Use research and insight, experience, industry and client knowledge to develop and lead human-centric, differentiated  work for our clients, from brand “heart” (brand foundations)  to “head”, (core brand strategy) to “hands” (brand activation) in partnership with key disciplines at Sasha.

• Demonstrate strong analytical and strategic skills to help solve clients’ business problems.
• Using research, data and insight build clear, compelling and effective narratives for our clients’ brands
• Bring to life our clients’ consumers in culture through the insightful use of qual & quant research together with cultural mining.
• Build and maintain client and external agency relationships.
• Craft compelling briefs, brief creative teams and steer or facilitate collaborative brainstorms, workshops and idea sessions that lead to strong strategic work

• Evaluate creative concepts and communication opportunities and provide feedback and/or recommendations to the team

• Grow & develop of his/her direct reports / the wider team by providing clear, direct, actionable and motivating feedback 

• Stay abreast of the competitive landscape explore new tools and methods for strategy research to constantly improve our offering

 

Business Development / New business

 

• Help to drive strategy on key new business pitches, ensure understanding, carry out focused research and insights gathering and direct the strategic development of pitch presentations
• Oversee the development of compelling case studies led by Strategy associate and account team members
• Proactively develop new insights, audience and cultural understanding that will build our clients’ businesses (and ours in turn)
• Maintain client relationships and spot opportunities to bring to the Sasha team

 

Growing the Sasha brand & culture

• Participate in cross-functional learning & development opportunities to share and mentor in the brand strategy discipline
• Write quarterly thought leadership or case study based content for Sasha social channels
• Bring forth proactive ideas on ways to improve team culture, the quality of the work, and ongoing learning

 

EXPERIENCE/KNOWLEDGE REQUIRED

• 5-7 years strategically building brands either as a consultant or agency strategist, or building strategy from within the walls of a brand. 
• Able to overlay brand strategy with an understanding of digital behaviors,  and channels for communications and connections,  and creating the conditions (and compelling briefs) for teams to develop effective brand activations and ideas. 
• Comfortable with core research tools, and ability to review qualitative, quantitative research, and behavioral data to draw and interpret insights.
• Experience in mentoring and coaching team members while ensuring quality of strategic output.
• Strong cross-functional teamwork and collaborative skills.
• Self-motivated and shows initiative in spotting opportunities, identifying a clear path forward and acting upon it swiftly.