Why Verifone

For more than 30 years Verifone has established a remarkable record of leadership in the electronic payment technology industry. Verifone has one of the leading electronic payment solutions brands and is one of the largest providers of electronic payment systems worldwide.

Verifone has a diverse, dynamic and fast paced work environment in which employees are focused on results and have opportunities to excel. We take pride in the fact that we work with leading retailers, merchants, banks, and third party partners to invent and deliver innovative payments solution around the world. We strive for excellence in our products and services, and are obsessed with customer happiness. Across the globe, Verifone employees are leading the payments industry through experience, innovation, and an ambitious spirit. Whether it’s developing the next platform of secure payment systems or searching for new ways to bring electronic payments to new markets, the team at Verifone is dedicated to the success of our customers, partners and investors. It is this passion for innovation that drives each one of our employees for personal and professional success.

What's exciting about this role

Works on the planning and implementation of projects that support the marketing function. Interacts directly with product managers to identify new marketing opportunities, prepares regular marketing activity reports and responds to questions from the sales organization. Works individually or with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion. May identify, evaluate and recommend marketing opportunities consistent with product line objectives; provides pre- and post-sale marketing support to distributors, OEMs and resellers; and supports public relations through researching, writing and editing press releases. Responsibilities may also include: coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions. 

Skills and Experience we desire

• Design, manage and implement digital marketing programs for Verifone Denmark and coordinate digital marketing for Nordic/Baltic countries
• Manage and update the Verifone Regional: website maintenance, supervising the creation and development of websites including creating specification documents to improve the website and other online projects
• Manage the advertising campaigns and the relationship with the agency including: creating lists of keywords that define campaigns, creating and testing ads / banners specific for targeted verticals, set-up and monitor end to end tracking of the leads (sources/channels)
• SEO (search engine optimization) optimization projects Campaign Management for Verifone in various engines (setting the campaigns’ objectives / forecasting results), keyword research and link building, conducting complete technical site audits
• Obsess about results: analyze site traffic and website flows, conversion optimization, analyze and report program performance; report metrics appropriately and flag issues for internal stakeholders, provide recommendations for improvement
• Propose new internet marketing strategies and implement new ideas that can improve website performance
• Design and manage e-mail nurture flows and/or drip programs for both leads and existing customers in order to support sales growth and retention and implement the tracking of these flows.

Our commitment

Verifone is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Verifone is also committed to compliance with all fair employment practices regarding citizenship and immigration status.