We Insure, LLC. is an independent insurance franchise that takes immense pride in providing like-minded entrepreneurs with successful agency ownership. With more than 200 agency locations in 35 states, We Insure continues to grow rapidly and supports our agency owners, customers, and carriers by facilitating faster service, greater efficiencies, better choices, and improved bottom lines. What makes We Insure stand out: we are data-driven for better value and people-led for better service. And our leadership is seeking more highly motivated, career-driven people to help lead our efforts!

We Insure has received countless awards including Jacksonville Business Journal’s Best Places to Work and Fastest-Growing Private Companies, and Inc.’s 5000 Fastest Growing Companies. If you are looking for a long-term career in a supportive, goal-driven, growth environment with a company that believes in developing its people, We Insure is the right fit for you and we encourage you to apply today!

Job Summary:

We are seeking an experienced and results-driven Sales Lead to oversee and grow the franchise sales division. In this role, you will be responsible for driving the development, implementation, and execution of strategies to identify, attract, and onboard new franchisees while supporting existing franchise owners to maximize profitability and success. The ideal candidate possesses strong sales acumen, leadership skills, and a deep understanding of the franchise business model. This is a key leadership role that combines sales expertise, relationship-building skills, and business strategy to ensure franchise network growth and sustainability.

Key Responsibilities:

Franchise Sales and Development:

• Identify and prospect potential franchisees through multiple channels, including lead generation campaigns, direct outreach, conferences, and industry events.

• Lead the franchise sales process, including initial engagement, discovery meetings, qualification of candidates, presentation of the franchise opportunity, and deal closure.

• Develop and maintain a robust sales pipeline of qualified franchise candidates to meet and exceed growth objectives.

• Ensure compliance with franchise sales regulatory requirements, including maintaining accurate documentation and disclosure compliance (e.g., Franchise Disclosure Documents).

Strategic Growth Planning:

• Collaborate with senior leadership to establish franchise sales goals, performance metrics, and expansion strategies in existing and new territories.

• Conduct market research to identify high-potential markets for franchise development and expansion.

• Develop targeted strategies for engaging potential franchisees in key growth areas.

Franchise Owner Relations:

• Act as a trusted advisor for franchisees, providing support and guidance during onboarding, training, and business ramp-up phases.

• Collaborate with cross-functional teams (e.g., marketing and operations) to ensure franchisees are positioned for success and aligned with brand standards.

• Build and maintain strong relationships with new and existing franchisees to foster commitment and long-term partnership.

Sales Process and Optimization:

• Develop, implement, and continually improve sales processes, including lead qualification criteria, sales scripts, and follow-up methods.

• Utilize CRM systems to manage leads, monitor sales performance, and provide accurate reporting to leadership.

• Identify areas for improvement in the franchise sales process and implement data-driven solutions for enhanced performance.

Leadership and Team Building:

• Mentor and lead franchise sales team members (if applicable), setting clear expectations and supporting their development.

• Collaborate with internal teams to ensure franchise systems, training, and tools are aligned with successful sales efforts.

• Serve as a brand ambassador, promoting the organization’s franchise vision and values to both internal and external stakeholders.

Marketing Collaboration:

• Partner closely with marketing teams to design and implement franchise recruitment marketing campaigns.

• Co-develop sales materials, presentations, and digital content to effectively communicate the value of the franchise model and opportunities.

• Oversee key touchpoints in the candidate journey, ensuring cohesive messaging and a compelling candidate experience.

Market Analysis and Competitive Insights:

• Stay informed on industry trends, competitor activity, and franchising best practices to maintain a competitive advantage.

• Provide regular market analysis and insights to leadership to support strategic decision-making.

Qualifications:

• Experience: 5–10 years of experience in sales, business development, or franchise development, with at least 3 years focused on franchise sales.

• Education: Bachelor’s degree in business, Marketing, or a related field (MBA is a plus).

• Sales Expertise: Proven ability to successfully close high-value deals and manage the full sales cycle.

• Franchise Knowledge: Deep understanding of franchise operations, franchise agreements, and regulatory compliance (e.g., FDD) is helpful but not required.

• Leadership and Relationship Skills: Experience leading and coaching sales teams and/or working directly with C-level executives and franchise business owners.

• Analytical Skills: Skilled at analyzing data and market trends to guide growth strategies.

• Technology: Proficiency with CRM systems (e.g., Salesforce) and ability to leverage sales analytics tools to improve performance.

• Communication: Exceptional interpersonal skills, with the ability to present and negotiate effectively at all levels.

Key Competencies:

• Strong Leadership and Relationship-Building Skills

• Strategic and Analytical Thinking

• Results-Oriented with a Passion for Growth

• Exceptional Communication and Negotiation Skills

• Problem-Solving and Decision-Making Abilities

Why Join Us?

This is an exciting opportunity to join a fast-growing organization and play a pivotal role in expanding our franchise footprint. As the Sales Lead – Franchise, you will have the chance to shape the future of our franchise network, build lasting relationships, and drive meaningful business growth. If you are a self-motivated leader with a passion for franchising and sales excellence, we want to hear from you!

#LI-RF1

Why join the We Insure Team?  

The We Insure Difference:

• Medical, Dental, Vision, Life, Pet; Flexible Spending Account

• Competitive Salaries

• 401K Match  

• Work-Life Balance: Personal Days, PTO Days, 12 Paid Holidays, Two Paid Days for Volunteer Service, Paid Parental Leave

• Short and Long-Term Disability

• Employee Support Programs, Including Mental Health

• Tuition Reimbursement  

• Matching Charitable Gift Program

• Lucrative Referral Program

• Commuter Benefits

• Flexibility: Remote and Hybrid Opportunities Available

This position is not able to be performed in California, Colorado, New York or Washington. 

 EEO

We Insure Group is an equal opportunity employer that does not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, veteran status, marital status, or any other protected characteristic. Our hiring practices ensure that all qualified applicants receive fair consideration without regard to these characteristics.

Disability

We Insure Group is committed to creating an inclusive and accessible workplace for all candidates, including those with disabilities. We are dedicated to ensuring equal employment opportunities and providing reasonable accommodations to qualified individuals with disabilities. If you require reasonable accommodations to participate in the application or interview process, please contact our HR department at [email protected]. We will work with you to provide the necessary accommodations to ensure your full participation in our hiring process.

Note to applicant: It is unlawful in Massachusetts and Maryland to require or administer a lie detector test as a condition of employment or continued employment. Please know that our company does not use lie detector tests in our hiring process.