Senior Product Marketing Manager

(est. reading time: 5 mins)

Why You Should Be Excited About Laurel:

First-Mover Advantage: We stand as the global first movers in applying AI to time within professional services.

Expertise in Technology and Domain: Our experience encompasses the development and deployment of AI tools tailored for professional services over many learnings.

World-Class Team: We've assembled a team consisting of some of the foremost talents in AI, product development, and engineering within the tech industry.

Exceptional Investor Support: To date, we've secured $55 million in funding from renowned venture capitalists worldwide, as well as notable individuals like Marc Benioff and Gokul Rajaram.

Mission-Driven Organization: Our overarching mission revolves around restoring time to the global community, empowering individuals to focus on the three hours of impactful work each day while giving the remainder back to society.

Laurel’s AI-Time software has applications across many different verticals — with our initial foothold being enterprises in the professional services industry. This is a complex product that requires AI, a simple yet intuitive user experience, an agent and cloud-based integrations to capture a professional’s digital footprint, and integrations into firms’ billing and accounting systems. 

Laurel is looking for a Senior Product Marketer to bolster our efforts in creating and dominating the category of AI Time. AI is fundamentally changing the nature of work, and Laurel stands at the forefront of a revolution, helping organizations turn time into a profit center, and sanctifying the time of millions of knowledge workers.

The candidate who will succeed in this role will balance strategic thinking with relentless execution. You thrive in fast-paced, early-stage environments, and understand how to prioritize the demands of building a product-marketing function for highest leverage.

Responsibilities

• Influence messaging and positioning. We’re creating the category of AI Time, and are educating the market on the ways Laurel helps organizations turn time into profit. You’ll partner with leadership to help determine how we position ourselves in the market, define value propositions, and the language we use in internal and external communications.
• Enable our go-to-market team. Support our sales and customer success teams. Identify and deliver assets, programs, and campaigns to accelerate opportunities. Drive case studies, competitive research, and support partnership opportunities.
• Lead product launches. Our product team moves fast, and we want to ensure customers are adopting new features. You will strategize our public marketing launches, create materials for our sales team, and create blog posts and any other supporting content to help successfully take new features to market. You also know that a product launch is just the beginning and will support the continued adoption of features as our team improves them.
• Develop and product marketing campaigns to accelerate deal velocity and nurture new leads. Develop these multi-channel campaigns in partnership with Demand Marketing.
• Partner with our Product team. You'll contribute to our product strategy, how we prioritize features, and be a constant advocate for our customers.

Qualifications

• 5-7 years of experience in product marketing in B2B SaaS, with a proven ability to operate in high-growth, fast-paced startup environments
• Demonstrated success enabling sales teams, and driving adoption with speed and impact
• Exceptional ability to learn quickly, pivot effectively, and deliver high-quality work on tight timelines
• Proven success with product launches and marketing initiatives in a zero-to-one environment
• Strong storytelling skills, with a clear, concise, and effective written and verbal communication style

Flexibility and Logistics:

• Location: This role will be located in our San Francisco office and will work hybrid from our office 3 days per week.
• Compensation: Competitive salary, generous equity, comprehensive medical/dental/vision coverage with covered  premiums, 401(k), additional benefits including wellness/commuter/FSA stipends. For candidates based in San Francisco, CA, the compensation range for this role is $120,000-$190,000 USD. Final compensation amounts will be determined based on several factors including candidate experience, qualifications and expertise and may vary from the amounts listed. 
• Visa Sponsorship: Unfortunately we are unable to sponsor visas at this time.
• What happens if my kid or I are sick on a workday? Take all the time you need! We’ll cover for you. And send you some soup.