About us
At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.
This hybrid position requires two days per week in our Denver office.
About you
You’ve got goals, and you’re energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you’re not afraid to embrace your creativity and take risks that have the potential to move the business forward.
About this role
We are seeking a dynamic and experienced Senior Director of Lifecycle Marketing to lead our consumer and B2B lifecycle marketing team. You will collaborate closely with Marketing, Finance, Product, Data Science, and Engineering to advance the company’s strategy, identifying key growth opportunities. Your role will involve optimizing customer flows, including onboarding, retention, and expansion for D2C and retention and growth for B2B. You and your team will also optimize communications across the landscape and activate the right channels in the right countries and across the right categories. This highly visible and impactful role will drive recommendations to our executive team to make key decisions that drive our business forward.
What you'll be doing
Strategy Development:
- Develop and execute a comprehensive lifecycle marketing strategy that aligns with the company's overall business goals and align this with other stakeholders in marketing.
- Identify and prioritize key customer segments and tailor marketing initiatives to meet their unique needs and preferences.
Program Management:
- Oversee the planning, execution, and optimization of all lifecycle marketing programs, including onboarding, engagement, upsell, and retention campaigns for D2C consumers and retention and loyalty for B2B admins (existing customers).
- Collaborate with cross-functional teams (Product, Sales, Customer Success) to ensure seamless integration of marketing efforts.
Data-Driven Decision Making:
- Utilize customer data and analytics to inform marketing strategies and measure the effectiveness of campaigns.
- Continuously monitor and report on key performance indicators (KPIs) to optimize marketing efforts and drive ROI.
Team Leadership:
- Lead and mentor a team of lifecycle marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
- Set clear goals and expectations, provide regular feedback, and support professional development.
Customer Experience:
- Ensure a consistent and positive customer experience across all touchpoints, from initial engagement to long-term loyalty.
- Be the voice of the customer back into the team by gathering and incorporating customer feedback to refine and enhance marketing programs.
Innovation and Best Practices:
- Stay current with industry trends and best practices in lifecycle marketing.
- Implement new technologies and tools to improve the efficiency and effectiveness of marketing programs.
What you’ll have
Strategy Development:
- Develop and execute a comprehensive lifecycle marketing strategy that aligns with the company's overall business goals and align this with other stakeholders in marketing.
- Identify and prioritize key customer segments and tailor marketing initiatives to meet their unique needs and preferences.
Program Management:
- Oversee the planning, execution, and optimization of all lifecycle marketing programs, including onboarding, engagement, upsell, and retention campaigns for D2C consumers and retention and loyalty for B2B admins (existing customers).
- Collaborate with cross-functional teams (Product, Sales, Customer Success) to ensure seamless integration of marketing efforts.
Data-Driven Decision Making:
- Utilize customer data and analytics to inform marketing strategies and measure the effectiveness of campaigns.
- Continuously monitor and report on key performance indicators (KPIs) to optimize marketing efforts and drive ROI.
Team Leadership:
- Lead and mentor a team of lifecycle marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
- Set clear goals and expectations, provide regular feedback, and support professional development.
Customer Experience:
- Ensure a consistent and positive customer experience across all touchpoints, from initial engagement to long-term loyalty.
- Be the voice of the customer back into the team by gathering and incorporating customer feedback to refine and enhance marketing programs.
Innovation and Best Practices:
- Stay current with industry trends and best practices in lifecycle marketing.
- Implement new technologies and tools to improve the efficiency and effectiveness of marketing programs.
We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!
Life at Udemy
We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:
- We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.
- Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
- Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
- We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.
Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.
Our Benefits Start With U
Our benefits package at Udemy “starts with U” and is grounded in mission-driven benefits that intentionally align with our core values. Here’s a sneak peek at just a few highlighted benefits if you’re a full-time Udemate based in the United States:
- Core Benefits: Comprehensive medical, dental, vision, life/AD&D, and disability coverage
- HSA/FSA/Commuter: Pre-tax savings/spending plans, including HSA employer contributions
- Transgender Benefits: Expanded medical coverage for gender-affirming care
- Parental Benefits: Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week “ease-back” program that enables parents to return part-time at full pay
- Whole U: Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, virtual family care, reproductive health, breastmilk shipping, and caregiving support
- Learning: Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development
- Retirement: Pre-tax and Roth 401(k) plan with an employer contribution
- Vacation: Flexible vacation for salaried Udemates and fifteen days per year for hourly
- Holidays: Twelve paid holidays throughout the year
Information regarding data privacy is available within the Udemy Careers Privacy Notice.