Revenue at Crunchbase

As a Paid Media Manager at Crunchbase, you will lead our Paid Social campaigns, focusing on both performance marketing and top-of-funnel awareness in collaboration with our Brand Marketing team.  This role will scale our efforts while driving positive growth by working closely with cross-functional partners.

What You’ll Do:

• Campaign Management: Oversee the entire ad creation process, from creative brainstorming and audience targeting to agency direction and campaign launch.
• Budget & Performance Metrics: Monitor spend and performance to ensure ROAS goals are met and leads convert efficiently throughout the customer journey.
• Experimentation: Collaborate with Product, Engineering, and Analytics teams to design and execute tests that attract the right customers and boost revenue.
• Attribution: Work closely with Analytics to ensure paid media attribution aligns with best practices and accurately captures all ad-sourced conversions.
• Strategic Thinking: Develop creative solutions, act quickly, and confidently present to internal stakeholders to inform decisions and prioritize resources.Reporting and Communication: Report on paid media progress and ensure clear and effective communication of paid media insights, challenges, and successes.

What We’re Looking For:

• Skilled in designing and executing experiments to drive growth.
• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Ability to function well in a high-paced environment.
• Proficient with Google Office Suite and other software tools.
• Bachelor’s degree in Marketing, Business, or a related field preferred; or equivalent experience.
• 3+ years of experience planning and executing paid media campaigns, with a strong track record in managing and optimizing campaigns across search, social, and display.
• Proven ability to meet performance metrics such as CPA, ROAS, and LTV.
• SaaS and/or startup experience is highly desirable.