Heard is seeking an experienced Lifecycle Marketer to join our team. We're looking for someone who gets excited about the impact a robust, data-driven lifecycle program can have on revenue growth and retention. You should have a few years of experience orchestrating customer communication strategies across email, SMS, and push notifications, and want to play an integral role in evolving Heard's lifecycle program. In this role, you'll oversee communications to prospects and customers, creating data-driven, personalized experiences that drive engagement and retention. You'll work closely with the Head of Marketing, Content team, and Partnerships team to run mid-funnel campaigns, own critical lifecycle programs that convert prospects to marketing qualified leads (MQLs), and support sales conversion efforts. You'll own email reporting to guide resource decisions and collaborate with our engagement team on onboarding and retention initiatives. This role is perfect for an organized, data-driven marketer who works well cross-functionally and is passionate about creating impactful customer experiences.