We are seeking an experienced and visionary Broadcast Marketing Director to lead the development and execution of our broadcast strategy for China and international markets. This role drives high-impact broadcast and digital content initiatives, builds strategic media partnerships, oversees production, and elevates Hong Kong Disneyland (HKDL) as a must‑see destination for guests worldwide.

Job Responsibilities

• Develop and lead the broadcast marketing strategy for China and international markets.
• Identify and secure high-impact broadcast, social, and digital opportunities to showcase HKDL experiences.
• Build and maintain strong partnerships with broadcasters, media networks, and key industry stakeholders.
• Lead ideation, planning, and execution of broadcast programs from concept through production and approval.
• Oversee content development, brand alignment, messaging, and creative integration in all broadcast assets.
• Negotiate advantageous media and broadcast deals to maximize exposure and marketing value.
• Manage production needs including b‑roll filming, event coverage, and sizzle video creation.
• Lead and develop the broadcast marketing team, including full‑time staff and freelance pool.
• Oversee project budgets, timelines, and production resources to ensure smooth execution.
• Communicate broadcast strategy, performance, and results across internal teams and leadership.

Job Requirements

• Bachelor’s degree in TV Broadcasting, Media, Communications, or related discipline.
• Minimum 12 years of solid experience in regional or mainland China broadcast/media industry.
• Demonstrated expertise in TV program development, production, syndication, and media evaluation.
• Strong understanding of China and Asia broadcast landscapes and audience trends.
• Proven experience contributing to large-scale productions (TV, film, digital, or social mega‑projects).
• Experience working with multinational or global brands; Disney brand familiarity is a plus.
• Strong negotiation skills with a track record of securing mutually beneficial media partnerships.
• Excellent communication, presentation, and storytelling abilities.
• Creative, strategic, and able to manage multiple priorities with minimal supervision.
• Strong leadership skills with the ability to work cross-functionally and manage diverse teams.
• High level of professionalism, initiative, and results orientation.

If you are passionate about bringing stories to life on a global stage and shaping high-impact broadcast partnerships, we invite you to join us and create unforgettable magic for audiences around the world.

HKProfessional #LI-AI1