VML is an award-winning creative powerhouse dedicated to crafting culture-defining brand experiences. We partner with some of the world's most iconic brands to push boundaries, spark conversations, and achieve groundbreaking results. We believe in the power of big ideas, meticulous craft, and a collaborative spirit that fosters innovation. If you're looking to create work that resonates, disrupts, and wins awards, you've found your home.

The Opportunity: Are you a talented Copywriter hungry to make your mark on a leading global CPG brand? We're searching for an exceptional creative team with a proven track record in Consumer Packaged Goods (CPG) to join our rapidly growing team. This is a unique opportunity to craft breakthrough, award-winning campaigns that are not only conceptually brilliant but also culturally relevant, social-first, and flawlessly executed. You'll be challenged to think outside the box and bring fresh perspectives to a brand ready for its next iconic chapter.

What You'll Do (Responsibilities):

• Ideate & Conceptualize: Collaborate seamlessly to generate groundbreaking, strategic, and innovative "big ideas" that solve complex client challenges and achieve measurable results within the CPG landscape.
• Campaign Development: Translate strategic briefs into compelling, integrated creative campaigns across a wide range of channels, including digital, social, video, print, OOH, and experiential.
• Social & Cultural Fluency: Develop engaging, thumb-stopping, and culturally relevant social-first content and campaigns, demonstrating a deep understanding of platform best practices, emerging trends, and diverse consumer insights.
• Copywriting: Craft persuasive, distinctive, and error-free copy that articulates brand messages clearly, emotionally connects with consumers, and drives action across all touchpoints. Develop compelling headlines, body copy, taglines, scripts, and social content that captures brand voice and tone. Be a strong storyteller, capable of adapting messaging for various audiences and platforms.
• Out-of-the-Box Thinking: Consistently challenge the status quo and push creative boundaries to develop innovative solutions and 'out-of-the-box' approaches that differentiate our brands in a competitive market.
• Presentation & Collaboration: Confidently and articulately present ideas to internal teams and clients, effectively articulating creative rationale and incorporating feedback thoughtfully.
• Quality Control: Maintain impeccable standards of craft and execution, striving for award-winning potential in every project.
• Team Contribution: Contribute to a positive, inspiring, and collaborative team environment.

What You'll Bring (Qualifications):

• Minimum of 3-5 years of professional experience within an advertising agency or in-house creative department.
• Demonstrable portfolio showcasing exceptional CPG campaign work is non-negotiable.
• Conceptual Strength: A portfolio rich with strong conceptual thinking, big ideas, and impactful campaigns.
• Writing Prowess: A portfolio showcasing engaging, strategic, and versatile writing across various media, with a strong grasp of brand voice, tone, and the ability to persuade.
• Social Expertise: Proven experience in developing and executing highly effective social media content and campaigns across diverse platforms (Instagram, TikTok, YouTube, etc.).
• Cultural Savvy: A finger on the pulse of current cultural trends, consumer insights, and an innate ability to translate them into relevant, inclusive, and modern creative work.
• Collaboration: Excellent communication, presentation, and interpersonal skills, with a track record of successful internal and client collaboration.
• Work Ethic: Ability to thrive in a fast-paced, dynamic environment, manage multiple projects simultaneously, and meet tight deadlines without compromising quality.
• Education: Bachelor's degree in Advertising, Marketing, Graphic Design, Fine Arts, Journalism, or a related field (or equivalent professional experience).

Bonus Points:

• Direct experience with Skin and Beauty brands within your CPG portfolio.
• Experience winning industry awards (e.g., Clios, One Show, D&AD, Cannes Lions, Effies).
• Familiarity with emerging technologies or interactive experiences.

Why Join Us:

• Impactful Work: The opportunity to work on a truly iconic, big brand that will challenge and inspire you, allowing you to create breakthrough work that leaves a lasting impact.
• Award-Winning Potential: We provide the platform and ambition for you to create award-winning campaigns that get recognized globally.
• Collaborative Culture: A supportive and dynamic agency environment where your ideas are valued, and creativity is celebrated.
• Growth Opportunities: Opportunities for professional growth, skill development, and career advancement within a leading agency.
• Competitive Compensation: A competitive salary and comprehensive benefits package.