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The Velocity Content Product Manager shapes the product strategy and vision for Citi Velocity's platforms. Reporting to the Head of Markets Velocity Content, this role is central to leveraging AI and analytics to launch successful products, enhance user experiences across the lifecycle, and ensure top-tier client value. It focuses on translating business needs into product roadmaps and delivering measurable impact.

Key Responsibilities

I. Content Product Management & Execution

Lead feature development for Velocity's content ecosystem.

• Lead product strategy, creating Agile roadmaps for technology projects with a strong focus on user experience and streamlined delivery processes, and feature development for Velocity's AI-powered content authoring tools and the end-to-end user experience, from initial discovery to continuous optimization.
• Manage market research and discovery efforts to define customer-centric solutions, integrating them into the product roadmap, and ensuring product quality standards across all content platform releases.
• Oversee testing, triage bugs, and maintain product quality standards for all content platform releases.
• Employ MS Office Suite and the Atlassian tool suite, including JIRA and Confluence, to perform analysis, prepare comprehensive stakeholder communications, generate status reports to monitor projects, evaluate progress and quality, manage risk and issues, and implement corrective actions to meet project deadlines.

II. AI & Automation Implementation for Content

Spearhead the integration and strategic utilization of Artificial Intelligence and automation to revolutionize content workflows and enhance content intelligence.

• Partner closely with content teams and business units to identify, prioritize, and implement key AI and data use cases that revolutionize content intelligence.
• Implement and integrate generative AI tools into content workflows, ensuring ethical AI use and robust governance.
• Apply advanced prompt engineering best practices and manage the quality assurance of AI-generated content for adherence to brand voice, legal compliance, and quality standards.

III. Content Intelligence & Optimization

Drive data-driven insights and improvements for content performance.

• Operationalize content intelligence framework, utilizing data to identify client opportunities.
• Develop, track, and analyze key content performance metrics (KPIs) to articulate content ROI and impact.
• Translate complex data findings into clear, concise narratives for diverse audiences, connecting analytical insights to business implications.

IV. Continuous Improvement & Governance

Ensure ongoing refinement and strong oversight of content initiatives.

• Lead content performance reviews, gather user feedback, and conduct A/B tests to refine content strategy, delivery, and user experience.
• Support content governance, analytics, and operational efficiency across all content creation and delivery channels.

V. Cross-Functional Collaboration

Foster seamless execution of content product initiatives through partnership.

• Work with stakeholders across content teams, technology, marketing, and legal to collect business requirements and ensure alignment with broader business objectives.
• Act as a key liaison between technical and business teams, ensuring effective communication

Qualifications

Experience:

• 5+ years in product management, product owner, or senior business analyst roles within digital content, media, or financial technology, with a focus on execution and optimization.
• Exposure to top-of-funnel conversion metrics, behavioral analysis, and user engagement analytics, ideally from e-commerce, digital product, or fintech environments.
• Understanding of financial products preferred.

Technical & Analytical Skills:

• Proven experience integrating and managing content tools, including authoring platforms, with broader content ecosystems via APIs.
• Strong understanding and proficiency in A/B testing, statistical significance, and leveraging analytics platforms for data-informed content decisions.

AI & Content Expertise:

• Demonstrable hands-on experience and a strong track record with generative AI tools (e.g., large language models, content generation platforms), coupled with expertise in prompt engineering and model fine-tuning for specific content applications.
• Deep understanding and practical application of ethical AI use, data privacy principles, and robust AI content governance frameworks within a regulated industry setting.

Leadership & Communication:

• Exceptional ability to translate complex data findings and product requirements into clear, compelling narratives.
• Strong collaboration and stakeholder management skills, with the ability to influence cross-functional teams.
• Demonstrated ability to manage initiatives from conception through iterative improvement.

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Job Family Group:

Product Management and Development

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Job Family:

Digital Product Management

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Time Type:

Full time

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Primary Location Full Time Salary Range:

$141,600.00 - $212,400.00

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

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This job opening is for an existing job vacancy.

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