JOB DESCRIPTION:

As a global leader in diabetes care, Abbott is constantly working to deliver the highest quality products and unwavering support to our customers. Consistent and accurate glucose monitoring is the foundation of any diabetes management plan, so we’re committed to continuous improvement in the way patients and professionals measure, track and analyze glucose levels. Abbott is also dedicated to developing innovative products that make glucose testing easier and more accurate. Our systems and mobile apps offer a range of features to meet the specific needs of people living with diabetes.

The Brand Manager Benelux is responsible for ensuring branding is consistent across advertising and campaigns, in line with the existing guidelines.

Your Role and Responsibilities:

• Leading local CRM programs; develop innovative programs and initiatives leading to greater patient intimacy and loyalty/retention.

• Support the Marketing team to develop cost-effective communication, acquisition, and retention programs leveraging existing assets, such as databases.

• Responsible for ATL campaigns.

• Responsible for the digital marketing strategy and developing digital marketing plans.

• Be part of the respective EMEA & Global groups/forums to ensure local insights and learnings are shared and used to improve the offered solutions and assets.

• Experience with and an understanding of market research, and translate the outcome of Market research into concrete customer-related initiatives.

• Achieve annual organizational goals of product sales and market share growth, within allocated budgets.

• Define the product strategy and roadmap in alignment and collaboration with management.

• Design and execute promotional activities.

• Drive motivation of the sales force towards brand aspiration.

Your Profile:

• Bachelor’s/Master’s degree in management, or marketing or equivalent by experience.

• Previous experience in the pharmaceutical and/or medical device industry in a marketing and/or sales function.

• Brand management experience background including multichannel and digital.

• Fluent in English, French and/or Dutch.

• Creative, critical thinker.

• Analytical, autonomous, stress resistant.

Our Offer at Abbott:

Abbott provides a varied, challenging, and international position in a dynamic and pleasant working environment. In our organization, you can count on excellent primary and secondary benefits, a positive working atmosphere, a personal growth plan, extensive training opportunities, and good career prospects. We are in the business of advancement, both in health solutions and in the lives and careers of our employees. Our work across the world and in many areas of healthcare provides a rich environment for our employees to explore career paths, interests, and opportunities.

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

ADC Diabetes Care

        

LOCATION:

Belgium > Wavre : Building P2

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable