Consumer Print Marketing Manager

Description -

Responsibilities:

• Translates marketing strategies into marketing plans and develops marketing plan budgets.
• Leverages market insights and category product/solution roadmaps to develop customer segmentation and audience strategies to differentiate HP in customer journey.
• Leads design of customer experience journeys and touchpoint plans that leverages paid, earn and owned media channels to maximize awareness and marketing goals.
• Acts as subject matter expert across customer segments, markets, and countries to develop new marketing strategies and approaches to accelerate HP success in priority categories and new businesses.
• Coordinates execution across all marketing plan deliverables and milestones with cross-functional teams.
• Defines goals to measure the success and business impact of the marketing plans.
• Exercises high level of digital marketing transformation knowledge to advance HP's position in new digital capabilities and touchpoints to increase marketing programs effectiveness and efficiency.

Knowledge & Skills:

• Expert knowledge of marketing principles, practices, tactics and digital marketing stack/tools.
• Expert knowledge of offering, segments, partner, and account-based marketing.
• Expert knowledge of digital marketing platforms (media, social, e-commerce) and customer journeys.
• Expert knowledge of offering, segments, partner, and account-based marketing.

Impact/Scope:

• Moderate to high - Deals with highly complicated strategic/tactical issues.

Complexity:

• Moderate to high – Some senior management interface; frequent cross-functional/ cross-organizational interaction on execution of tactics.

Education & Experience:

• Bachelor's Degree or equivalent (Master degree or equivalent preferred).
• 10+ years of work experience in related field.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (India)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement