Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
Comcast brings together the best in media and technology. We drive innovation to create the world’s best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
The Performance Insights team is looking for a Director of Base Management Insights & Strategy. This is a key leadership position on the team, reporting directly to the VP of Performance Insights and leading a team of 3 FTE. The team is focused on optimizing the effectiveness of Comcast’s direct marketing campaigns to their existing customer base through the development of campaign test plans and performance tracking and insights. This will be a highly collaborative consultative role working with teams across Marketing, Finance, Business Intelligence and Technology.
This position requires a combination of focus and flexibility, problem-solving, communication, collaboration, and leadership skills. The ideal candidate will have a background in analytics, statistics and testing; a strong understanding of marketing processes and technologies; and the ability to summarize large amounts of data into consumable insights and readouts for an executive audience. In this role, the Director will need to keep pace with the day-to-day execution of marketing campaigns while also continuing to drive longer-term marketing strategy and omnichannel 1:1 personalization. The ideal candidate will be an experienced people leader with a passion for developing high performing teams and maintaining a fun and inclusive culture.
This role is located in our Philadelphia, PA office. Employees are expected to be in-office four days per week with one day dedicated to work-from home.
Job Description
Core Responsibilities
- Become a subject matter expert in Comcast’s marketing and service communication strategy and operations to continue to help drive our omnichannel 1:1 communication strategy
- Work collaboratively with multiple stakeholders to develop end to end iterative test plans (with KPIs) to drive long-term personalization, especially in AI/ML space
- Develop standardized performance tracking to assess the business impact of various campaigns. Translate detailed results into summarized insights for executive audiences
- Collaborate with partners throughout Comcast to synthesize various reports into a single source of truth.
- Develop and lead a high performing team. Foster a positive team environment and culture to keep team members highly motivated and engaged
- Foster relationships with Business Intelligence, Marketing, Sales, and Product teams to understand their roadmaps to proactively look for potential testing opportunities.
- Stay appraised on new analytical techniques to promote best practices within the team
- Work with stakeholders to manage the team’s backlog and prioritize appropriately given business priorities and resources
- Standardize work into recurring processes where appropriate to increase team efficiency
- Collaborate with Marketing Technology to develop use cases and requirements on needed enhancements to advance reporting capabilities
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
- Other duties and responsibilities as assigned.
- Strong background in Marketing test and learn, marketing strategies and processes.
- Extensive experience in data focused roles. Strong background in analysis, data modeling and mining. SQL experience preferred
- Experience with leading teams. Passion for building positive team culture.
- Understanding of statistics and Data Science modelling techniques.
- Strong problem solving and critical thinking skills, “Be Curious.”
- Possess a balance of general business knowledge, analytical acumen, and presentation skills; “tell the story.”
- Ability to find opportunities to enhance processes and drive results.
- Promote and evangelize a culture of excellence, data driven discussions, healthy skepticism, intellectual curiosity, knowledge sharing, and teamwork, while maintaining an environment that is upbeat and fun.
Required - Bachelor's Degree
Preferred - MBA, or MA/MS degree in a quantitative discipline
10-12 years of relevant work experience
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relative Work Experience
10 Years +
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.