Senior manager, Surgical Marketing

Posted:
9/2/2024, 10:46:46 AM

Location(s):
Bangkok, Thailand

Experience Level(s):
Senior

Field(s):
Growth & Marketing

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.

Major Accountabilities

This role is responsible for establishing effective marketing strategies and action plans to achieve brand objectives via various strategic share of voice campaigns in Thailand and Singapore. Develop overall marketing operational capabilities in marketing team and ensure constructive work relationship with enabling function teams. Closely work with sales team to ensure successful implementation of marketing strategies and action plans. Continuously identify, foster and deepen relationship with key opinion leaders via strategic engagement.

  • evelop effective marketing strategies and action plans for existing and new products
  • Achievement of brand sales and marketing objectives in both units and value
  • Develop product managers’ capabilities via customized coaching based on their needs
  • Develop necessary marketing promotional materials to be ready for successful local implementation
  • Lead SOV projects (CME, symposium, advisory boards, local and international congresses), to ensure optimum brand and Alcon presence, in accordance with budget and strategies
  • Manage annual marketing A&P within budget to support marketing plan
  • Closely work with regional and Int’l marketing organization to align with local marketing strategies and plans
  • Develop and deepen effective business relationships with key customers and KOLs
  • Execute regular field visits to gain insights on marketing strategies and tactics execution, customer feedbacks, market trends, and competitive updates, and timely report these to Surgical Cluster Franchise Head
  • Actively lead strategic plan development and budget preparation, providing accurate and realistic forecast for sales and A&P costs in brand marketing, aligned with market trends and company strategies
  • Keep up with administration tasks and support (marketing executions/FVR, PAF, GSFS, sales forecasts, Follow-up with marketing activities, PMP)
  • Collaborate with all enabling function teams to drive business growth of surgical
  • Ensure team compliance of company SOPs, vigilance reporting, code of conduct and local regulations.
  • Recruit, retain, motivate and develop associates, in accordance to their potential and developmental level, and seek opportunity to engage them in projects

Education:

Minimum: Bachelor degree
Preferred: Medical Device related fields, Master degree (MBA)

Experience:

Minimum: 5+ years of Product Marketing management experience in Medical Device/ Pharmaceutical Company
Preferred: 3+year experience in Marketing manager role in an International Medical Device/Pharmaceutical Company

Languages: Proficiency in English (must)

Competency/Technical Skills:

Solid and mature leadership profile
Excellent interpersonal, communication and presentation skills
Strong managerial, planning and analytical skills
Strategic Mindset
Good collaboration with all commercial & enabling function teams
Good administrator and team player
PC knowledge (Word, Powerpoint, Excel )

Why join Alcon?

- Join a global leader with a rich history of innovation and excellence in eye care.

- Be part of a collaborative and supportive team culture that values diversity and inclusion.

- Enjoy a competitive compensation package and opportunities for career advancement.

- Make a meaningful difference in the lives of patients worldwide by contributing to cutting-edge advancements in eye health.

If you're ready to take the next step in your career and lead a dynamic team towards success, we want to hear from you! Apply now and join us in shaping the future of eye care at Alcon.

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