Job Posting Title:

Public Relations Manager

Req ID:

10130348

Job Description:

As part of the Disney Experiences (DX) Global PR team, the Public Relations Manager is responsible for leading influencer programming in support of Disney Experiences. This role is part of a specialized bi-coastal team that works closely with partners across the segment to elevate stories among key advocates and content creators.

Responsibilities:

• Drive influencer strategy for DX initiatives, including seasonal campaigns, new products, and target segments.
• Align with site/LOB teams on campaign/project objectives and creator deliverables. Design content-generating programming that’s creative, engaging and tailored to influencers’ preferences.
• Manage activation planning and on-site hosting, identifying immersive creator content opportunities for individual experiences, meet-ups and large-scale events. Partner with Special Events on budget allocations.
• Conceptualize and execute segment-led tentpole programs, including Disney Creators Celebration.
• Cultivate relationships with creator contacts through proactive outreach, regular communication and when applicable, on-site hosting.
• Identify influencers for potential engagement opportunities, evaluating authenticity, reputation, content quality, engagement metrics and alignment with Disney’s brand.
• Report on campaign/project results and leverage data/metrics to provide valuable insights.
• Stay apprised of emerging social media features/trends and lean into platform-specific programming and content opportunities for target creators.

Required Qualifications:

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or related field.
• 5+ years of relevant experience in communications/public relations and/or influencer marketing.
• Excellent writing and storytelling, presentation, and research skills, with an understanding of how to effectively communicate to different audiences.
• Experience leading projects and campaign initiatives with an understanding of overarching goals, objective, and relevant considerations.
• A strategic approach and flair for disruptive thinking, and a unique personal and professional perspective.
• A standout teammate who loves working collaboratively on projects and isn’t afraid to share “blue sky” ideas.
• Experience monitoring communications programs and using data to inform strategy.
• Flexible, organized, and can balance multiple projects simultaneously, while paying close attention to detail.

Desired Qualifications:

• An appreciation for the Disney brand and an understanding of the many global businesses represented within Disney Experiences.
• Willingness and ability to work a flexible schedule as needed.

Job Posting Segment:

Comms & PA

Job Posting Primary Business:

Content Creation & Digital Integration

Primary Job Posting Category:

Public Relations

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Bay Lake, FL, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2025-09-15