MAIN PURPOSE OF ROLE

Head of Trade Marketing is responsible for leading, setting & implementing strategy & direction for trade marketing team. Trade Marketing team will consist of 3 core capabilities – category development, channel development & revenue growth management (RGM). He/she must be able to drive team to develop channel strategy for category/brands, lead implementation, evaluate results, design merchandising priorities & category management activities.

MAIN RESPONSIBILITIES

Head of Trade Marketing will also be accountable as guardian of MY Trade Sales GTM principles & stewardship compliance. He/she is responsible to drive scale & integration across trade marketing related work (either category or channel), which includes:

• Lead Annual Integrated Business Planning (IBP) & lead annual JBP process.
• Owns Trade channel strategy to deliver sales growth, share growth, new user recruitment & driving retention among loyal users.
• Owns GTM Innovation & capability (RPS, Category & Channel Key Business Drivers, Sales Fundamental design)
• Pricing & promotion strategy – design principles & implementation, to drive consistency across brand & channel
• Trade fund management, trade fund effectiveness & RGM (revenue growth management). Responsible for Exceedra implementation & adoption of TPM to deliver channel margin improvement.
• Channel/retailers capacity & lead sales planning process (with MFTs)
• Lead corporate program implementation

Head of Trade Marketing must have experience in both category trade marketing and channel/retailer management, as such he/she will be responsible to develop capability building plan for his/her customer marketing team.

KNOWLEDGE & SKILLS

• Depth of business knowledge
• Planning with multi-functional team
• Merchandising & Promotion Management
• Category Management
• Financial acumen: business & trade fund management
• People development
• Strategic Thinking & Planning
• Leadership (envisioning, energizing, engaging, execute)
• Influencing – internal key stakeholders (affiliate & area)
• Communication – written, oral & presentation. Ability to clearly articulate thinking into words/verbal
• Strong analytical skill
• Project Management & Structured approach
• Proactive
• Passion to win
• Results-orientated
• Resiliency
• Inclusive