Job Posting Title:

海外市场经理 Overseas Marketing Manager

Req ID:

10095290

Job Description:

海外市场经理将与海外市场团队紧密合作，了解商务团队的整体策略和规划，深度理解各主要海外市场消费者洞察，出行习惯，触媒习惯，内容喜好等；带领团队及供应商策划及产出各主要海外市场的线上、线下市场传播计划，包括但不限于媒介选择，投放计划，整合活动计划等。从而帮助上海迪士尼度假区完成在海外市场的品牌建设，消费者沟通，互动，活动推广，产品销售等目标。

该职位将汇报给经理，海外市场，并常驻上海。

工作内容：

• 通过与商务部及其他各部门及合作平台方的合作：
• 深度了解主要海外客源市场的消费者及媒介生态（包括但不限于 大中华区，东南亚，日本，韩国）
• 深度理解上海迪士尼度假区的品牌和市场策略，并负责海外市场的品牌广告，效果广告的投放计划，投后管理及效果评估优化等工作
• 通过内部团队合作，针对所沟通市场产出多语言，本地化的广告素材，文案等
• 对于投放及创意的表现进行分析，优化迭代，提供以数据为基础的优化方向，沉淀广告优化方法论
• 管理媒介供应商，活动供应商等，确保市场活动按时按质按量完美落地执行

我们希望您：

• 拥有品牌营销，市场营销， 媒介策划与管理等专业或相关的本科学位；
• 5年以上市场营销，品牌传播，媒介投放等相关项目执行及管理的经验；
• 有品牌出海，及品牌海外运营经历者优先
• 拥有较强的数据分析，诠释及总结能力；
• 能够在紧迫的期限前完成工作；
• 必须十分注重细节；
• 较好的分析和演讲能力；
• 有能力在一个多元化的跨国公司内工作，能很好地融入团队；
• 较强的合作、建立关系和影响能力；
• 拥有强烈的好奇心和热情去学习；
• 拥有流利的中英文读写能力。

Job Summary:

This Overseas marketing manager will work closely with commercial team, understand overall Brand strategy and Marketing Activation plans, as well as key overseas market consumer insight & media behavior. and lead team & vendor to plan & execute overseas marketing media plan & brand campaigns, include but not limited to media selection, media planning, IMC campaigns etc, in order to achieve brand building, brand communication, consumer engagement platform activations & EC sales for Shanghai Disney Resort (SHDR). This position will report to the Manager, Overseas Marketing, and will be based in Shanghai.

Job Responsibilities:

• By executing cross team collaboration with internal marketing team & platform partners:
• Deeply understand overseas consumer, market & media landscape (include but not limited to Greater China market, South east Asia market, Japan & Korea market)
• Deeply understand SHDR brand & commercial strategy & adapt such strategy via overseas market media & activation campaign with data based iteration.
• In charge of all media asset local adaptation via close cooperation with internal & external key stakeholders
• Able to build measurement & optimization methodology to constantly iterate overseas media campaign & activation performance base on data.
• Cross team communication & management to optimize & smoothen ways of working in order to increase collaboration efficiency.

Desired Qualifications:

• Bachelor’s degree in branding, marketing, media planning & management or related majors;
• 5+ years of experience in brand marketing, marketing communication, media planning & execution
• Experience of previous overseas marketing (esp. south east Asia, Greater China market ) is highly preferred
• Strong attention to detail a MUST;
• Analytical and presentation skills;
• Ability to work in a team-oriented environment in a complex and diverse business unit of a multi-national company;
• Strong collaborative, relationship-building, and influencing skills;
• Natural curiosity and desire to learn;
• Fluent in both verbal and written English and Mandarin.

Job Posting Segment:

Commercial Strategy

Job Posting Primary Business:

Commercial Strategy & Innovation (SHDR)

Primary Job Posting Category:

Marketing Strategy

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Shanghai, China

Alternate City, State, Region, Postal Code:

Date Posted:

2024-07-30