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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

The Marketing Localization Team adapts marketing materials to suit the cultural and linguistic preferences of specific target markets. Your expertise in the Spanish language as a native speaker and understanding of cultural sensitivities will ensure that marketing campaigns effectively connect with Spanish audiences. You will work closely with cross-functional teams to ensure consistency in messaging and adherence to brand guidelines while maintaining the integrity of the original content.

Responsibilities:
 

• Collaborate closely with the Marketing Localization team and other localization teams within Salesforce to measure and maintain content translation quality and effective Translation Memory management.

• Translate, review marketing materials, such as ebooks, white papers, presentations, video scripts, and website content, to ensure they're culturally and linguistically appropriate for the target market.
   
• Proofread and edit localized materials to ensure they're accurate, consistent, and of high quality.
   
• Review and assess the quality of machine translation output and perform any vital ‌MT PE work (machine translation post editing).
   
• Apply generative AI tools to crbuildelevant marketing messages for campaigns in-country.
   
• Support the maintenance of ‌language glossaries and language style guides to retain language consistency and accuracy for Salesforce supported languages
   
• Work closely with the marketing team to understand the key messages and objectives of each campaign, and ensure that these are effectively communicated in the localized materials.
   
• Collaborate with other Salesforce teams in the U.S. or in-country marketing teams, and the team's agency partners, such as translators, copywriters, and designers, to ensure a cohesive and effective localization process.
• Work with external vendors, such as translation agencies and language service providers, to make sure that high-quality localized materials are produced, and the quality expectations are met and maintained.
• Research the target market to gain an understanding of their cultural norms, values, and preferences, and use this knowledge to inform the localization process.
• Collaborate with data scientists on the team to lead all aspects of the linguistic quality of Machine Translation, providing expertise and insights to improve translation algorithms and outputs
• Analyze market feedback and performance data to continuously refine localization efforts, and partner with regional Salesforce marketers to capture and distribute Salesforce market requirements

Qualifications:

• Excellent writing and editing skills in Spanish
• Experience in marketing and/or localization
• Deep understanding and proven experience of working with CAT Tool platforms, Worldserver, Smartling, Trados, XTM, Phrase
• Passion in adapting marketing materials to suit the cultural and linguistic preferences of specific target markets
• Excellent organizational and communication skills
• Ability to take on challenging projects, meet deadlines and work under pressure
• Proven experience in language localization, translation, or linguistic project management
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners
• Experience in Terminology and Translation Memory (TM) management
• Experience in content optimization, SEO and SEM

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