The Strategy & Consulting Global Network Song practice is aligned to Accenture Song and works with clients across their marketing, commerce and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, commerce/sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.  

As a Digital Marketing Consulting Analyst within Accenture’s Strategy & Consulting Global Network Song Practice, you will be at the forefront of driving digital transformation for our clients across various industries. This role involves designing and implementing comprehensive digital marketing strategies, with a strong focus on campaign strategy, programmatic advertising, SEO, and leveraging emerging technologies like generative AI to enhance digital marketing outcomes.

The key responsibilities will include

• Develop and execute comprehensive digital marketing strategies, including campaign strategy, paid media strategy, programmatic advertising, SEO/SEM and influencer marketing
• Create and optimize campaign across various digital channels, ensuring alignment with client goals and brand guidelines
• Design, implement, and manage programmatic advertising campaigns, leveraging platforms like The Trade Desk and Google DV360
• Conduct website audits, optimize SEO, and collaborate with developers to enhance site performance
• Manage and optimize paid social media campaigns, using tools like Brandwatch, Talkwalker, Hootsuite, Hotjar etc.
• Leverage generative AI to enhance content creation and digital marketing strategies
• Analyze campaign performance and provide strategic recommendations to improve ROI and drive business outcomes
• Utilize strong project management skills to plan, execute, and deliver multiple initiatives in collaboration with clients and internal teams

In addition, in order to excel at the role, you will also need to have

• Experience of working with the leadership to support business development and thought leadership in the research/insights space
• Must be comfortable working across Paid (Google, Meta etc.) as well as social channels
• Analytics and reporting, using tools like Adobe Analytics, Power BI
• Strong project management skills to oversee multiple programs/campaigns initiatives simultaneously
• Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the brand and creative strategy offering
• Certification in relevant Digital Marketing areas such as paid media, programmatic advertising, SEO, or influencer marketing
• Proven success in navigating global matrixed environments and / or experience in client facing roles
• Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations

  Bring your best skills forward to excel at the role:  

• Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals   

• Understanding of Digital marketing strategy/ campaigns: Economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.  

• Understanding of Web, SEO/SEM, database marketing material 

• Understanding of Digital Marketing, Online Media Planning, Email Marketing, Affiliate Marketing 

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