The Director Media Relations (m/f/d) EMEA is developing a comprehensive media relations strategy in support of the company's business and strategic objectives. The ideal candidate (m/f/d) is an experienced Communications and Media Relations Executive who has worked in a global corporate communications environment. The candidate should be a goal-oriented storyteller with good judgment and the ability to manage multiple high-profile Media Relations projects and events simultaneously. The ideal candidate will have a strong understanding and working experience of communications practices and communication platforms, e.g. Social Media platforms, trend marketing, and working with global teams.
Your assignments:
- Assist in the development and implementation of external communications and global media relations strategies for all stakeholders, business and segments
- Drive world-class media coverage globally, including the trade press, to enhance the company's reputation as a global leader in renal treatment and technology
- Lead/manage issue, crisis and reputation management and support business units/partners in managing all reputational risks
- Assist in the oversight of media relations planning, message development and execution of strategic corporate transactions such as mergers and acquisitions, divestitures and closures.
- Assist in the management of FME's media relations with the aim of strengthening trust in Fresenius Medical Care's management and understanding of the company's strategic direction
- Assist/manage the financial communication of Fresenius Medical Care AG
- Assist in the management of problems and crisis communication, including training
- Provide guidance and support to Executive Committee members and other key corporate spokespersons: provide specialized training, communications materials including briefings, presentations and speeches to key executives and other key corporate spokespersons
- Monitor and create media observations and metrics and drive actionable changes based on data and insights to improve results; Ensure segments and functions are aligned with these metrics
- Advise on social media actions and incidents, develop campaigns to spread positive corporate messages via social media
- Managing relationships with journalists and global media agencies
Your profile:
- Bachelor's degree or equivalent in journalism, public relations or a related field
- Experienced media specialist with more than 10 years of experience in media relations and/or external communications in a large international company, preferably in a decentralized organizational model
- Strong writing, editing and proofreading skills
- Extensive personal network among relevant journalists worldwide
- Strong strategic mindset with the ability to navigate a complex environment. Proven ability to engage with high level stakeholders.
- Proven track record in media and public relations.
- Ability to analyze data and make data-driven decisions.
- Proven ability to handle major reputational issues, crises and business problems
- Proven experience in successfully managing global teams
- Strong verbal communication skills and excellent presentation skills
- Ability to identify, evaluate, understand and make appropriate recommendations to meet business needs
- Experience creating effective messages for various audiences
- Fluent in German and English