Role: PR Manager

Location: London, England, United Kingdom (Hybrid )

 

About the role:

Working in partnership with our client, the PR Manager will play a key role in enhancing our client’s brand awareness and reputation across several global B2B verticals including tech, IT, Pharma, Food, Medical Technology and Infrastructure. You will help strategically important event portfolios reach their PR goals. We have been appointed to create a Digital Centre of Excellence within the clients’ marketing department on the global map. The DCoE will own the development and strategy of digital channels, and will understand and grow audiences and engagement through all digital touchpoints. The PR Manager will manage the relationship with our client’s PR Agency who are responsible for driving forward and developing the PR Strategy for each brand within our client’s B2B portfolio. You will set OKR’s for the PR agency to deliver against which will include the need to monitor and report on performance. You will work with the wider marketing team and the Digital Centre of Excellence to implement the overarching PR strategy. You will be part of a team of 29 and will work within the DCoE, where it will be your responsibility for contributing towards specific KPI targets, including total leads generated and total conversions. You will be working in collaboration with the wider marketing team and you’ll be expected to work closely with our client’s other external agencies and partners.

What you will be doing:

• This is a hands-on role where you will work with Marketing Managers and their teams to improve knowledge of PR Strategy, best practice, and guide them on the best use of digital marketing channels – including email and social. PR is a strategic channel to help put our client’s business on the global B2B events map and this role will be critical in helping to achieve that.
• Internal Comms is a fundamental part of the role where you will work closely with the Marketing Director to help promote brand values, business vision and business narrative, helping to keep employees engaged.
• An experienced PR professional with 5+ years of agency or client-side experience.
• Extensive experience of building brands through PR and social media.
• An accomplished PR strategist with experience of developing brand and product stories.
• Experience of crisis communications – planning and implementation.
• Experience of building relationships with media and influencers.
• Experience managing a PR Agency relationship.
• Solid understanding of the role PR plays in the digital marketing ecosystem.
• Strong in writing and creative development.
• Expertise in monitoring and reporting on engagement and campaign performance (methodologies and technology).
• A great collaborator, strong in both internal and external communications.
• An individual who thrives in a fast-paced, results-oriented environment.
• A real people person, who can bring colleagues on a journey.
• Work with cross-functional teams to achieve common event goals.
• Develop high-quality, marketable agendas and programs that meet the needs of our communities, cater to identified personas, and drive attendance.
• Plan, create, deliver and measure highly targeted, audience specific communications.
• Strategically advise the team on engaging content for a variety of formats and channels, including for email, whitepapers, blogs, and social media.
• Collaborate with Sales, Strategy & Marketing Leads to intake regional campaign strategies, stories, and KPIs.
• Partner with Creative to ensure creative assets developed meet the needs of the performance marketing plan, including opportunities to test and learn across audience segments.
• Excellent communication skills and the ability to articulate complex information in a simple and clear manner that is understandable.
• Detail-driven, self-starting, and critical mind with the ability to handle multiple projects at once.
• Working in a team of 29 across OLIVER and our client.Potential overseas travel on adhoc basis.
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues

What you need to be great in this role:

• An understanding of an agency background with client-side experience will be advantageous in this role.
• Experience of building and sustaining meaningful client partnerships whilst maintaining a strong commercial focus.
• Results driven – creation of and delivery against business plans driven by growth targets.
• Confident working autonomously and with 3rd party agencies.
• Excellent presentation skills – both written and spoken.
• Understanding of how to integrate with a client-side team whilst maintaining a top tier agency service.
• Experience in multiple industry sectors, B2B experience is a must.
• 5+ years of relevant digital marketing
• You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role

 

Req ID: 11193

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