Copywriter, Customer Story - Product Marketing

Posted:
9/9/2024, 6:29:14 AM

Location(s):
Texas, United States ⋅ Colorado, United States ⋅ Atlanta, Georgia, United States ⋅ Georgia, United States ⋅ Indianapolis, Indiana, United States ⋅ Denver, Colorado, United States ⋅ Dallas, Texas, United States ⋅ Indiana, United States

Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior

Field(s):
Growth & Marketing

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

At Salesforce, we put customers first and strive to spotlight their success. We believe in the power of storytelling to inspire and educate, and we're on the lookout for a passionate individual who can bring customer success stories to life. Join us and be a part of a dynamic team that showcases the transformative use of Salesforce technology.

As the Manager of Customer Story Writing, you'll play a crucial role in crafting compelling narratives that highlight Salesforce customers' most impactful use cases and successes. This role is ideal for a skilled writer who excels at transforming complex technical stories into engag ing, influential narratives. You'll be part of a talented team dedicated to uncovering and writing about our customers' challenges and successes with Salesforce.

Responsibilities:

  • Story Production: Write and edit customer stories, ensuring alignment with the latest messaging and showcasing inspiring use cases in a clear, differentiated, and relatable manner. Collaborate closely with internal teams, including marketing, creative, product, and sales, to ensure a cohesive and strategic approach to storytelling.

  • Team Collaboration: Work closely with a team of story producers, guiding them in understanding the Salesforce business, product portfolio, and offerings. Contribute to a collaborative environment that fosters excellence in storytelling.

  • Strategic Collaboration: Work closely with internal stakeholders to ensure stories align with broader business goals and resonate across various platforms and audiences. Develop a deep understanding of the Salesforce platform and products, and work cross-functionally with cloud leaders and experts to showcase the best stories across use cases and industries.

  • Content Marketing: Support the development of strategic marketing strategies to distribute stories across key channels and target audiences, such as social media, blogs, and the web.

Job Requirements:

  • Storytelling Expertise: A knack for storytelling, particularly in capturing technical use cases into marketable narratives that engage, persuade, and are easy to understand. Exceptional ability to communicate complex technical details in a clear, compelling manner.

  • Content Creation Experience: Proven experience in writing and editing content in a marketing, communications, or related field, with a strong emphasis on technical product marketing and customer engagement.

  • Independent and Adaptable: Ability to work independently in a fast-paced environment, keeping up with industry trends and technological advancements. Proficient in outbound outreach, skilled in handling objections, and adept at finding win-win scenarios through understanding and aligned priorities.

Preferred Skills:

  • Salesforce Knowledge: Experience with Salesforce products and the broader SaaS and B2B technology landscape.

  • Salesforce User Experience: Experience being an end-user of Salesforce technology, such as Sales Cloud, Slack, Tableau, etc.

  • Curiosity and Excellence: Constant curiosity to seek the most interesting aspects of stories and a high bar for excellence in all work.

  • Relationship Building: Experience in building and nurturing relationships, both with customers and internal stakeholders. 

Accommodations

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

For Colorado-based roles, the base salary hiring range for this position is $110,600 to $152,200.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.

Salesforce

Website: https://www.salesforce.com/

Headquarter Location: San Francisco, California, United States

Employee Count: 10001+

Year Founded: 1999

IPO Status: Public

Last Funding Type: Post-IPO Equity

Industries: Apps ⋅ Cloud Computing ⋅ CRM ⋅ Enterprise Software ⋅ Information Technology ⋅ iOS ⋅ Mobile Apps ⋅ SaaS ⋅ Sales Enablement ⋅ Software