We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How We LEAD

Capitol Christian Music Group seeking a Director, Global Research & Insights to lead Artist and Business intelligence. This role will utilize expertise in data analytics to provide actionable insights and inform strategy across the label. This role partners closely with Marketing, Digital, Executive teams, and Artist managers to translate complex data into clear insights that drive commercial success.

 

This position sits at the intersection of analytics, strategy, and storytelling - turning signals from streaming, digital platforms, social media, and audience behavior into meaningful narratives that help our teams better understand fans, uncover opportunities, and guide artist growth and marketing strategies.

The ideal candidate is equally comfortable working deeply with data and presenting findings/insights, bringing curiosity about music, culture, and fan behavior, along with the ability to translate analytics into impactful stories that resonate across the organization.

 

How You’ll CREATE

• Translate complex datasets into clear insights and compelling narratives that help inform marketing and business strategy.
• Partner with cross-functional teams to connect business questions with data-driven answers, helping guide decisions around artist development, campaigns, and audience growth.
• Design and develop analytics tools, dashboards, and reporting frameworks that empower teams to explore insights independently and drive daily engagement with data.
• Identify key trends across streaming and digital platforms, social media, and fan engagement to uncover opportunities for artist growth and audience expansion.
• Act as a strategic thought partner, leveraging insights and business intel to push work forward and elevate decision quality.
• Help develop, refine, and evolve analytical frameworks, reporting standards, and tools that can serve as best-in-class models for broader use.
• Balance speed and rigor - knowing when rapid directional insight is required and when deeper validation is necessary.
• Work closely with engineering and data teams to build innovative analytics solutions that surface actionable insights and support real-time decision making.
• Help ensure our data infrastructure matches our strategic needs—connecting tools, enhancing data reliability, and improving accessibility.
• Turn fast-moving, open-ended business questions into structured analyses grounded in data and business understanding.
• Analyze why initiatives succeed or fall short, producing learnings that inform both near-term decisions and longer-term strategy.
• Champion a culture of data-informed storytelling, ensuring insights are communicated in clear, visually compelling ways that resonate with both technical and non-technical audiences.
• Oversee weekly reporting and ensure real-time communication on timely priorities knowing this is critical to achieve favorable outcomes. 
• Represent insights in cross-functional forums, aligning stakeholders and driving follow-through.
• Oversee and mentor the Data analyst, overseeing the quality, clarity, and impact of their work-- setting clear expectations, and holding a high standard for analytics and impact.
• Create operating rhythms that improve prioritization, reduce ad hoc noise, and increase team leverage.
• Hire and onboard talent as needed; build a culture of ownership, learning, and strong craft.
• Establish best practices for research, measurement, and analytics, ensuring insights are repeatable, scalable, and aligned with business priorities.
• Help maintain and evolve the data pipelines and sources that power our analytics ecosystem, ensuring teams have access to high-quality, reliable information.
• Build a deep understanding of internal stakeholders and artist partners to ensure analytics solutions address the most meaningful business questions and creative opportunities.

 

Bring Your VIBE

• 5–7+ years of experience in data analytics, insights, strategy, consulting, or similar analytical roles.
• Experience working with analytical tools including SQL, Python, Tableau, Looker, BigQuery, Alteryx, Excel, or similar platforms.
• Music, media, entertainment, or consumer analytics experience preferred but not required.
• Bachelor’s degree in Business, Computer Science, Mathematics, Data Science, Economics, or a related analytical field.
• Passion for music, culture, and the evolving ways fans discover and engage with artists.
• Strong ability to translate data into stories and actionable insights that inform strategic decisions.
• Experience analyzing trends across streaming platforms, social media, and digital consumption patterns.
• Proficiency querying data using SQL, Python, or similar tools, with the ability to work efficiently with large datasets.
• Experience with data visualization tools such as Looker, Tableau, DOMO, or similar platforms to present insights clearly.
• Familiarity with statistical concepts and analytical methodologies.
• Experience working with data sources via APIs or large-scale datasets.
• Advanced Excel skills and comfort building dynamic models when needed.
• Ability to distill complex information into concise, actionable insights for a variety of audiences.
• Strong communication and presentation skills with the ability to tell compelling stories with data.
• Highly organized, passionate curious, and collaborative team player.
• Ability to thrive in a fast-paced environment, manage multiple priorities, and work to deadlines.

 

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

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Job Category:

Data, Analytics & Business Intelligence